Mobile Publishing use cases

  • Release version: Washingtondc
  • Updated February 1, 2024
  • 2 minutes to read
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    Summary of Mobile Publishing use cases

    Mobile Publishing enables companies to create branded mobile applications to meet various business needs. This feature is especially useful when standard ServiceNow mobile apps do not meet specific requirements or when additional customization is necessary.

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    Key Features

    • Multiple App Support: Create custom mobile apps if more than two types are needed on a device, as the ServiceNow Mobile Platform limits the number of standard apps.
    • Private Distribution: Distribute apps privately via intranet, email, or EMM vendors, enhancing employee trust and adoption.
    • Unlisted Apps: Create apps that are not listed on the Apple App Store for more controlled access.
    • Push Notifications: Utilize push notifications if you are an on-prem customer, enhancing communication with users.
    • Early Access: Gain early access to app versions for pre-release testing and approval before distribution.
    • Custom Agreements: Implement your own end-user license agreements and app protection policies.
    • App Store Customization: Customize app listing descriptions and images to align with your branding strategy.
    • Integration with EMM: Leverage specific features and flags available through EMM vendor configurations.
    • MAM/MDM Management: Manage additional mobile apps through Mobile Application Management (MAM) or Mobile Device Management (MDM).

    Key Outcomes

    By utilizing Mobile Publishing, organizations can enhance their mobile app branding, ensure compliance with internal policies, and improve user experience through tailored solutions. This feature is included in Pro, Enterprise, and App Engine subscription levels, or it can be purchased separately from the ServiceNow Store.

    Here are several reasons to use Mobile Publishing to brand the mobile apps of your company.

    Common reasons for using Mobile Publishing

    Use Mobile Publishing if your company needs a branded app for any reason or to satisfy any of the following requirements.
    • Need more than two mobile apps to exist on any one device. Because the ServiceNow Mobile Platform doesn't support two mobile apps of the same type on the same mobile device, end users can only have one Now Mobile and one Mobile Agent app (branded or not) on their devices. If end users need a third mobile app type, you can use Mobile Publishing to create custom-type apps with unique mobile client names.
    • Enable employee trust in the app and increase employee adoption.
    • Distribute your app privately off any app store through your intranet, by email, text link, iTune or Blackberry Enterprise Mobility Management (EMM) vendor, or by other means.
    • Need an "unlisted app" in the Apple app store. For more information, see Distribute Unlisted Apps to Apple Devices on the Apple support website.
    • Use push notifications and you’re an on-prem customer.
    • Need to be insulated from potential issues related to releases of the standard published ServiceNow mobile apps.
    • Want early access to certain app versions before they’re automatically sent to the phones of your employees. Having early access means that you can test and choose whether to distribute apps later when they’re requested and approved.
    • Remove the need for employees to update their apps on a monthly basis when the standard published ServiceNow mobile apps are updated.
    • Must use your own end-user license agreement.
    • Must use your own app protection policy.
    • Want to customize the app store listings descriptions and images.
    • Need to leverage features and flags that are available in the app configuration of EMM vendors.
    • Need an additional mobile app that is managed by a MAM or an MDM when you already have a standard published ServiceNow mobile app that is not managed by a MAM or an MDM.
    For more information about deciding whether Mobile Publishing is right for the requirements of your company, see the white paper Mobile Publishing: Decision Trees and Guidance.
    Note:
    You must have an account and log in to the ServiceNow University website to access this white paper.

    Licensing

    Mobile Publishing is a paid plugin. It is included in the Pro, Enterprise, and App Engine subscription levels (SKU's) of ServiceNow®. Alternatively, you can purchase the plugin on the ServiceNow Store and add it to your ServiceNow subscription. Navigate to the ServiceNow Store, log in with your credentials, and then search for mobile publishing.