John Ball

John Ball is executive vice president (EVP) and general manager (GM) of customer relationship management (CRM) and industry workflow products at ServiceNow. He joined the company after nearly 10 years at Salesforce, where he served as the EVP and GM of its AI platform and applications and led the customer service product line.

John has 30 years of experience developing and expanding enterprise products in rapidly growing markets and has extensive expertise in customer self-service applications and predictive analytics. Prior to his roles at Salesforce, he was the CEO of KXEN for four years, where he was instrumental in leading the transition from a tools company to a predictive analytics company.