Michael Park

Michael Park is senior vice president and global head of AI go-to-market. He steers the company’s AI growth by helping customers understand, adopt, and realise the value of ServiceNow AI solutions. Previously, as ServiceNow's chief marketing officer, he reenergised the company's marketing strategy with "The World Works with ServiceNow" brand movement and implemented a data-driven marketing model focused on providing solutions for customers' critical digital transformation needs. Forbes honoured Michael as one of the world’s “50 Top Entrepreneurial CMOs.”

Before ServiceNow, Michael led growth and transformation for more than 25 years at the intersection of pivotal technology transitions, serving in key leadership positions across product, sales, and marketing roles at Microsoft, Oracle (Siebel), EagleView, HP, and SAP. He serves on the board of directors of Digimarc on the Governance, Nominating and Sustainability, and Compensation and Talent Management committees.