Creating a unified and personalized digital experience

ServiceNow is transforming how users interact with the Now Platform by providing a unified, personalized digital experience called MyNow that’s built on generative AI and makes our content and tools easier to discover.

“We're building one unified experience that is personalized, guided, and seamless,” says Brad H., principal outbound product manager, “a place for customers to start their day and make working with ServiceNow simpler.”

“Our customers will soon have everything they need conveniently available in one place,” adds Esha K., staff technical product manager.

Meeting customer needs

The development team was driven by one of ServiceNow’s core values, Wow our customers, to keep personalization top of mind. “We're creating a home experience that understands you, your to-dos, and your tickets to serve up content that helps you get ahead and stay ahead,” Brad explains.

“The scale of this project has been immense, involving numerous stakeholders,” Esha adds. “It will soon be accessible to all of our customers.”

"The feedback from customers has been great so far,” says Bhairavi G., software engineering manager. “They’re excited to see what more we will bring to the table."

Fostering career growth

Many ServiceNow team members worked tirelessly to create MyNow. The experience provided personal and career development opportunities. “I've been a product manager for more than a decade but was very interested in working on generative AI technology,” Esha says.

“Working on MyNow has greatly expanded the network of people I collaborate with,” she continues. “If it had been just me and my design and engineering teammates, we wouldn’t have achieved what we have. Our success is a result of the collective efforts of our stakeholders and the strong collaboration across various teams.”

Pranay C., a software engineer, agrees. "I am grateful to be meeting and brainstorming with colleagues from around the world,” he says. “It’s been a great experience. As a developer, I’ve been learning new ‘tech stacks’ while working on MyNow.”

“I’ve learned so much working on this product, seeing it from beginning to launch—everything from getting each instance approved to seeing how to message the features to customers,” Bhairavi says. “It’s been an incredible opportunity that will help my career growth.”

"This project really incorporates the entire customer journey,” Brad notes. “For me, that was unique. I've always worked on different parts of the customer journey, but this is really fun to bring it all together."

"For anyone interested in ServiceNow,” Bhairavi adds, “this is an amazing time to join us. It’s a rocket ship environment."

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