How ServiceNow is fueling Ferrari Hypercar's journey into the future

For nearly a century, the Ferrari brand has embodied values such as integrity and excellence. But what unfolds when a leader in enterprise innovation collaborates with such an iconic partner?

The partnership between ServiceNow and Ferrari Hypercar marks a turning point in the history of both companies. Together, we're working to enhance the performance, precision, and operational backbone of Ferrari Hypercar on a global scale.

Let’s take a closer look at how the ServiceNow AI Platform is supporting Ferrari Hypercar in achieving its goals both on the track and across the enterprise.

Building a unified digital backbone

Imagine the high-stakes world of the FIA World Endurance Championship, where every second—and every decision—can change the trajectory of a race. To be competitive in the World Endurance Championship requires not only developing state-of-the-art technologies, but also implementing them in a very short time frame.

In light of ever-growing commitments, Ferrari faced challenges in coordinating processes and communications across countless departments and partners. The company required efficient workflows to support decision-making.

With key stakeholders spread across different departments and organizations, Ferrari needed to increase visibility and traceability of some key technical activities, as well as improve communication.

Partnering with ServiceNow enabled Ferrari Hypercar to build a unified digital backbone that connects the enterprise. To lay a foundation, Ferrari implemented custom applications on the ServiceNow AI Platform to streamline car development, including:

• Testing and validation
• Fault management
• Interdepartmental collaboration

This strategic approach enabled Ferrari to bring together previously fragmented systems, helping teams access critical data and processes from a single, trusted source.

Endurance at every level

Ferrari’s digital transformation has reshaped how the team designs, tests, and validates new cars. Rather than relying on scattered systems and manual tracking, the hypercar racing organization now uses a custom ServiceNow application that brings all development data together.

The platform, called One Digital Portal, consolidates information about testing plans, operational procedures, feedback, results, and faults, making it easier to monitor progress and help ensure innovations are ready for race weekends. The application also streamlines procurement and validation for a faster, more organized rollout of new technology.

When complex technical issues arise, rapid and collaborative problem-solving is essential. Ferrari’s processes now enable experts from various departments to contribute simultaneously to investigations and solutions. This collective approach, supported by ServiceNow, helps Ferrari swiftly identify root causes and implement robust action plans while ensuring no important detail is overlooked.

This represents a profound shift, says Rosa Bortaccio, senior account executive at ServiceNow. “Instead of using 10, 20, or 30 different tools, everything is now integrated and visible in one digital space,” she explains. This also means data is more accurate and secure—an important piece of the puzzle for any organization that prioritizes governance in the digital era.

A digital portal for the whole enterprise

The ServiceNow One Digital Portal has enabled Ferrari to connect 25,000 employees, suppliers, and dealers in more than 60 countries. The portal facilitates a stream of direct feedback between users and IT as well as between users and other users, allowing Ferrari’s digital teams to build a culture of continuous improvement.

“Access to the correct information at the right time is key to achieving a high operational standard. This is how the One Digital Portal supports us,” says Antonio Torretta, head of IT strategy and governance at Ferrari. “The system has been built to capture and define best practices and standards that we share across our crews.”

The One Digital Portal has made a tremendous cultural impact, Bortaccio says. With the portal, best practices are made actionable and visible to everyone. “The whole enterprise, no matter where they are or which part of Ferrari they support, benefits from the same level of insight and responsiveness,” she says.

Boosting responsiveness is a key driver behind this transformation. With ServiceNow, Ferrari can spot problems, test solutions, and roll out best practices globally—fast. The portal enables teams to log incidents, share lessons learned, and track resolutions.

The next step is to extend the scope of the portal and integrate it with internal tools. ServiceNow’s support is helping Ferrari on its journey toward digital transformation to continue its tradition of excellence and culture of continuous improvement.

Find out how ServiceNow can help streamline your workflows and increase efficiency.