Hello SNUG Members!   We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB.   With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!]   Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th.   Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. The After Party at the Sphere — Cap off the event at the iconic Sphere venue with a night to remember, featuring Idris Elba on the decks followed by the Backstreet Boys. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there!   Have questions? You can find help at the Events Help Center.   I hope to see you in Las Vegas this May!   Tracy O'Brien ... View more

Awareness of AI opens the door, but using it in meaningful ways is what brings it to life.  ServiceNow AI Summit Denver is happening March 3, 2026 at the Colorado Convention Center.    What to expect:  AI Control Tower keynote + customer panel – See how companies are rethinking operations with AI at the center, with real success stories and actionable takeaways  Breakout sessions – Make your data AI-ready, reimagine CRM, and put autonomous workflows to work across IT, HR, security, and operations  Exchange Roundtables – Get your biggest questions answered through expert-led, peer-to-peer discussions with the ServiceNow community    Want to go deeper? Join us for Learning Labs on March 2, the day prior to the Summit—full-day workshops led by ServiceNow experts. Learning Labs are filling up quickly, so make sure to secure your spot today!    Make this where you put AI to work for you. We'll see you in Denver!   Click here to register      ... View more

Join us at the Denver Convention Center on March 2nd & 3rd, 2026 for a complimentary 2-day event that turns curiosity into capability through hands-on learning.   Day 1 (March 2): Learning Labs Get hands-on experience, collaborate with experts, and walk away with strategies you can implement immediately.   Day 2 (March 3): AI Summit Join in sessions and conversations on AI-powered solutions and discover how to unify your AI, data, and workflows on a single platform.   The event will help you discover how to make AI a reality to transform your business, unlock new opportunities, and drive meaningful results—and we'll have some fun, too.   Registration opens December 18. We'll share the link here once it's live.   ... View more

Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more

Denver, we can't wait to be back!   ServiceNow AI Summit Denver is happening March 3, 2026 at the Colorado Convention Center. Registration is now open for this free event.   AI hype is everywhere, but real results? That's what we're here for. Join us to see the AI Control Tower in action and discover how leading organizations are putting AI to work across the enterprise.   Here's what's in store: Solution-level sessions across Autonomous IT, CRM, Business Operations, Data & Analytics, and Risk & Security 360 Exchanges – collaborative problem-solving with ServiceNow experts and your peers Networking opportunities to connect with innovators and practitioners in the Denver region Ready for hands-on learning? Join us for Learning Labs on March 2, the day prior to the Summit – full-day workshops led by ServiceNow experts. Limited spots available for those ready to level up their technical skills. Get ready to exchange ideas, learn something new, and see how AI delivers real business value. We'll see you in Denver!   Click here to register   ... View more