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Published on by
Maria Reyes
| Updated on
| Updated on
Legacy CRM was supposed to make life easier. Instead, we got a meltdown 😑 Excited to share a 4-part series showing how AI can finally deliver on the promise of CRM. ✨
Here is Episode 3 of this series: "Turn the last mile into a first visit fix" 🚀
About this episode 3:
You've invested in customer acquisition, built great products, and promised exceptional service. Then comes the last mile – delivering that service in the field. This is where legacy CRM systems reveal their true limitations.
Missed appointments destroy trust. Poor routing burns resources. Unprepared technicians create costly repeat visits. The very systems meant to support your field operations are actively undermining them.
The last mile doesn't have to be your weakest link. AI-native CRM turns this operational challenge into your strongest competitive advantage. Learn how companies like TridentCare, use intelligent scheduling, contextual mobile experiences, and predictive insights to ensure every customer interaction strengthens their relationship rather than testing it.
Transform your last mile from crisis to differentiator.
Speakers:
- Host: Terence Chesire, Vice President, CRM and Industry Workflows
- Bulent Cinarkaya, Vice President, Field Service Management
- Nikki Narang, Senior Director, Product Management, Field Service Management
- Kyle Seiter, Chief Information Officer, TridentCare
Watch past episodes on-demand now and register for the remaining episodes: https://info.servicenow.com/AH-WBR-CW-CSM-ON24-CRMfortheAIEra-OCT25-Global-LP.html?referenceSource=c...
- Oct 8 | Episode 1 - "Overcome the customer relationship meltdown"
- Oct 21 | Episode 2 – “Fix the Broken Customer Experience”
- Nov 5 | Episode 3 – “Turn the Last Mile into a First-Visit Fix”
- Nov 19 | Episode 4 – “Crush Quotas with Quotes that Close”
Will you be attending?
Starts:
Wed, Nov 5, 2025 08:00 AM PST
Ends:
Sun, Nov 30, 2025 08:30 AM PST