Now Assist for Sales CRM for Telecommunications

  • Release version: Zurich
  • Updated November 13, 2025
  • 2 minutes to read
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    Summary of Now Assist for Sales CRM for Telecommunications

    Now Assist for Sales CRM for Telecommunications is a ServiceNow application designed to automate enrichment and fulfillment tasks within sales processes. It enables customers to introduce new offerings efficiently without building complex workflows by leveraging AI-driven automation. The AI Agents in the application suggest new tasks based on patterns from previous orders and can auto-correct agent inputs related to these tasks, enhancing accuracy and productivity.

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    Key Features

    • Automated Task Suggestions: AI Agents analyze past orders to recommend relevant new tasks automatically.
    • Input Auto-Correction: The system provides flexibility by correcting agent inputs related to new tasks, reducing manual errors.
    • Generative AI Capabilities: Supports generative AI to improve sales process automation and task enrichment.

    Considerations for Use

    • Availability of AI model providers varies by region, with some restrictions applying to in-country SKUs, regulated markets, and specific data center environments (FedRAMP, NSC DOD IL5, Australia IRAP-Protected, self-hosted customers).
    • Customers should monitor updates regarding AI product and feature availability for their region and compliance requirements.
    • AI outputs may not always be fully accurate or appropriate; customers must perform thorough testing, human oversight, and avoid sole reliance on AI-generated results, especially in sensitive sectors like healthcare, finance, legal, or security.
    • Data processed by this application is transferred from customer instances to centralized ServiceNow environments, potentially hosted by third-party providers such as Microsoft Azure, following strict ServiceNow data handling policies.

    Support and Troubleshooting

    ServiceNow customers can access help through the ServiceNow Community, AI & Intelligence support channels, and the Known Error Portal. Direct support is also available via Customer Service and Support.

    Use the ServiceNow® Now Assist for Sales CRM for Telecommunications application to automate enrichment and fulfillment tasks. This helps customers introduce new offerings without the need to build complex subflows. These AI Agents automatically suggest new tasks based on similarities with previous orders and also provide flexibility by auto-correcting the agent’s inputs related to new tasks.

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    Important:
    • Not all model providers are available for customers with in-country SKUs, and some AI products/features are currently unavailable for in-country customers. For more information, see the KB1584492 article in the Now Support Knowledge Base. Be sure to check for model provider availability updates in future releases.
    • Some AI products/features are currently unavailable for customers in the FedRAMP, NSC DOD IL5, or Australia IRAP-Protected data centers, self-hosted customers, or in other restricted environments. For more information, see the KB0743854 article in the Now Support Knowledge Base. Be sure to check for availability updates in future releases.
    • Some AI products/features are currently available only for customers in some regions. Be sure to check for availability updates in future releases.
    • Some AI products and skills are not available in Regulated Markets. For more information, see KB2593939: Regulated Markets AI Products/Skills Not Available. Be sure to check for availability updates in future releases.

    Troubleshoot and get help

    AI limitations

    This application uses artificial intelligence (AI) and machine learning, which are rapidly evolving fields of study that generate predictions based on patterns in data. As a result, this application may not always produce accurate, complete, or appropriate information. Furthermore, there is no guarantee that this application has been fully trained or tested for your use case. To mitigate these issues, it is your responsibility to test and evaluate your use of this application for accuracy, harm, and appropriateness for your use case, employ human oversight of output, and refrain from relying solely on AI-generated outputs for decision-making purposes. This is especially important if you choose to deploy this application in areas with consequential impacts such as healthcare, finance, legal, employment, security, or infrastructure. You agree to abide by ServiceNow’s AI Acceptable Use Policy, which may be updated by ServiceNow.

    Data processing

    This application requires data to be transferred from ServiceNow customers' individual instances to a centralized ServiceNow environment, which may be located in a different data center region from the one where your instance is, and potentially to a third-party cloud provider, such as Microsoft Azure. This data is handled per ServiceNow's internal policies and procedures, including our policies available through our CORE Compliance Portal.

    For more information, see the Now Assist documentation.