How to be remain relevent in current ServiceNow ecosystem?

[Sangeeta Das]

Hello All,

Perhaps all of us are witnessing a sort of storm of contents AND certifications achieved being posted by ServiceNow individuals in many forums ie - LinkedIn, YouTube, ServiceNow community forums as well. Especially I am seeing this increase more, post Knowledge 2025. This is excellent and some contents are really really great while others may not be as great, but kudos to the efforts. It will get better..

 In my observation while many contents are mainly to get 'likes' or recruiters' attention from recruiter's lens how a candidate's selection is filtered when too much information is available in the form of posts/certs but not sure to validate its ingenuity.

Am i the only observing this trend? Wondering can this a topic of disucssion ?

Any thoughts/experience? 

Regards,

Sangeeta Das

[Sandeep Rajput]

@Sangeeta Das 

Lately, I’ve been noticing a bit of a wave  or maybe even a storm  of ServiceNow-related content flooding platforms like LinkedIn, YouTube, and the Community forums. It’s especially noticeable after Knowledge 2025. Feeds are full of certification announcements, badge achievements, and videos breaking down this or that feature. And honestly, it’s great to see so many people getting excited about learning, sharing, and growing. Some of the content being put out is really solid  insightful, practical, clearly coming from experience. Others... well, maybe not as polished or deep, but the effort is still commendable. Everyone starts somewhere, and it’s good to see people trying to give back.

That said, I can’t help but feel that a lot of this content is being created not just to share knowledge, but to build personal brand visibility  to get likes, to attract recruiters, to stay top of mind in an increasingly crowded space. And I get it  we’re all trying to stand out. Certifications have become almost a form of social proof, a way to signal that we’re relevant, engaged, and ready for the next opportunity.

But here’s where things get a little complicated: when there’s so much content  and so many people claiming expertise  how do you, as a recruiter or a hiring manager, really tell who’s got the skills versus who’s just riding the badge wave? A post with a dozen certs might look impressive, but it doesn’t tell you how someone performs under pressure, or how they think through a messy real-world configuration.

From what I’ve seen, the people who really stand out are the ones who talk about their actual experiences  not just the theory, but the bumps, mistakes, lessons learned along the way. They’re the ones engaging in real conversations, helping others troubleshoot, writing about things they’ve tried that didn’t work  and why. That kind of authenticity is hard to fake, and over time, it builds way more credibility than a badge wall.

So yeah, while the explosion of content is mostly a good thing  it reflects a growing, thriving ecosystem  it also means we all have to get better at separating signal from noise. Whether you’re creating content or consuming it, it helps to ask: is this just for show, or is there real depth behind it?

In the end, the people who consistently share thoughtful, honest insights will always rise above the noise. And I think we as a community will continue to get better at spotting who those people are.

[Sangeeta Das]

yes this some helpful information !

[Sandeep Rajput]

@Sangeeta Das Thanks a lot for marking the response helpful. Please mark it as an accepted solution if it addressed your question.