Celebrating International FinOps Day With ServiceNow 🎉

[Abhi Roy]

Today marks International FinOps Day, celebrated every year on August 20 to recognize the fast-evolving discipline of cloud financial operations and the community driving it forward. We also recognize how far cloud financial management has come and why it is now a core discipline for technology and business leaders. What began as a push to bring financial accountability into the cloud has matured into a standard practice that directly influences business strategy.

At ServiceNow, we see this progress in how organizations use Cloud Cost Management (CCM). CCM is not another layer of reporting. It integrates cost management into daily workflows so optimization and accountability become part of how teams operate.

Turning insight into action

With ServiceNow CCM, enterprises move from cost transparency to measurable results. Teams are optimizing public cloud spend, managing AI infrastructure costs, streamlining SaaS portfolios, and maintaining compliance with on-prem and hybrid licensing. The difference is execution. Recommendations are not static reports. They trigger built-in, native change management workflows and automation through the Now Platform so action happens at scale.

Strength of the platform

CCM is part of Cloud+, which brings together cloud, hybrid, and AI cost management in one system. With native automation, built-in change management, and FedRAMP-authorized trust, organizations can:

• Automate BYOL tracking
• Run cost simulations to model cloud migrations before committing resources
• Enforce budget alerts across SaaS and AI workloads
• Make costs visible, accountable, and governed across IT, Finance, and Procurement

Why this matters

Cloud adoption and AI innovation are accelerating, and so are the risks of overspending and inefficiency. FinOps is no longer only about visibility. It is about operational discipline, cross-functional accountability, and measurable outcomes. That is why CCM matters. It embeds financial control into enterprise workflows and helps every investment in cloud and AI deliver value.

As a Premier & Governing Board Member of the FinOps Foundation and Gold Sponsor of FinOps X 2025, we celebrate with the community and look forward to deepening our work with the FinOps Foundation and ITAM FORUM.

International FinOps Day celebrates the community that shaped this practice and reminds us of the work ahead. At ServiceNow, we are proud that Cloud Cost Management helps organizations put FinOps into action and scale it across the enterprise.

🚀 Join us at ServiceNow Nexus for Asset 2025 from Oct 7-8 to see CCM and Cloud+ in action and to swap best practices with peers. Register here!