B2C Vs B2B2C - CSM data model

[uzzawal]

Hi Experts, 

Please someone can help with some details on B2C Vs B2B2C data model for CSM. 

If you have some use cases which can help in selecting the correct approach. 

Regards,

Uzzawal

[Natasha Chornom]

Hi Uzzawal - 

B2C = Business to Consumer, meaning direct service from the service org to the external consumer. 

B2B2C = Business to Business to Consumer, meaning the service org sells to the external business/customer who then sells to the consumer.  A common example might be a cell phone plan.  The cell provider sells to a company who contracts an employee discount, but the employees view their bills, get tech support, etc, directly with the cell provider. 

Industry Data Models - Starter Stories and Story Tests 

Customer Data Models for B2B2C

[uzzawal]

Hi Natasha,

Thank you for sharing this useful information. 

Do you have any idea how the login/sso work with B2B2C data model and what should be customer user onboarding approach.