Communicating Your Transformation Vision

[Diane Clarkson]

A transformation vision should be the “North Star” that guides strategy, road map planning, budget allocation, and priorities.

Defining the value is the best first step. Where are the goal posts? How do you answer the question: “What’s the ideal future state for our customers and our organization?” A good vision answers how you will get there and how will you measure your progress.

Digital transformation can last for months or years. It is important that there is broad understanding of the effort and the incremental progress it is making.

I recently spoke with a global retail executive and asked how his company keeps its digital transformation vision meaningful. He offered three pieces of advice that I thought were very helpful

1. Brand your transformation effort. (As an example, ING branded its transformation “Fast Forward”)
2. Remember people understand complex ideas better as stories than as buzzwords. Highlight your vision and progress towards it consistently from All-Hands to department meetings.
3. Embed “How does this help us achieve our vision” as the key decision-making question across the organization.

ServiceNow points to the best practice of prioritizing initiatives that are strategically important. This will offer a quick return and will reduce complexity.  It is important to remember that these wins should be embedded into your ongoing transformation story.

To learn more about this topic please review our Success Fundamental State your transformation vision and outcomes

And we'd love to hear from you if you have any best practices to share on how you have communicated your transformation vision.

Diane Clarkson

Sr. Research Manager, Best Practices Center of Excellence - Customer Success @ ServiceNow