Hello SNUG members!   Please consider joining us to preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th.   This isn't a briefing. It's a conversation. You'll see our biggest announcements and latest messaging before anyone else, then sit down with our team over dinner to share your honest take. No prep needed. Just show up to this in-person event at ServiceNow headquarters in Santa Clara.    When: Monday, April 27 · 4:00–7:00 PM PT Where: ServiceNow HQ, Santa Clara   Sign up by April 22nd → K26 Keynote Focus Group – Fill out form Space is limited to 15 people.   I hope to see you at Knowledge this year!   Tracy O'Brien ... View more

Hello SNUG Members!   We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB.   With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!]   Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th.   Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there!   Have questions? You can find help at the Events Help Center.   I hope to see you in Las Vegas this May!   Tracy O'Brien ... View more

Hello SNUG Members!   I am excited to invite you to register for Knowledge 2026!   If you have not done so already, register to attend the event to access Agenda Builder on Tuesday, April 7th.   If attending, please visit me at the Expo in the community area. The SNUG area is called The Knowledge Playground and is the heartbeat of the SNUG community at Knowledge 2026.   This dedicated space is where ServiceNow User Group members come together to connect, learn, and energize each other — face to face.   NEW this year are the SNUG pins replacing the badge ribbons! Come by to collect this keepsake that you can wear each year at Knowledge.   Whether you lead a chapter, present at local events, or are just getting started with a SNUG, the Knowledge Playground is your place at the Expo. Meet chapter leaders and steering committee members, explore resources to help grow your user group, and join drop-in conversations on topics that matter to your community.   With open seating, scheduled meet-and-greets, and community programming throughout the three days, the Knowledge Playground is more than a space — it's a reunion. Come for the connections. Leave with the inspiration to bring something great back home.   I hope to see you there!   Tracy O'Brien ... View more

Hello SNUG Members!   We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year.   A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution Consultant Travis Rogers and my AMAZING cohost developer advocate Lauren McManamon!   You can find the recording of the event as well as the customer presentations HERE.     I hope you are able to attend Knowledge 2026 – early registration is open!   Wishing all of you a healthy, happy holiday season!   Tracy O’Brien ... View more

Hello SNUG Members!    It's not too late to register for the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16 th !    We will have a NEW Platform AI workshop to start, customer presentations, and a fun, entertaining magic/mentalist act to finish.    REGISTER TODAY  *You must register in advance to receive Zoom login information. ** If you don't receive your login information, please check your spam/junk email folder(s).    Registered attendees will be provided a link to attend prior to the event with Zoom login credentials. You might be asked to login and/or register for Zoom to enter the virtual meeting.    REGISTER TODAY   * The virtual event will be delivered via Zoom Webinar. Use these links to access information about Zoom Webinar Language and Accessibility features.    Tracy O'Brien SNUG Program Manager ... View more