Hate to hear SNOW also. By the way Frank Slootman stole the SNOW when he left to set up Snowflake 🥶
Snow Software also have integrations to ServiceNow, so that's also an important to think about.
If you're lazy, write SN. That's even shorter and more correct than Snow/SNow if you're talking about ServiceNow. Otherwise, just type the full and correct name - ServiceNow, and there will be no confusion.
