Before the interface comes the process

[JessicaLanR]

It's common to want to jump straight into designing the catalog, but the role of a business consultant is to understand the process before the interface. A good BPC questions, translates, and simplifies before automating. Are you asking the right questions before suggesting solutions?

[Mark Manders]

And what's the purpose of this 'question'? 

[JessicaLanR]

the purpose is to generate discussion here in the community