Get a preview of the Knowledge 2026 Keynotes! Register for the Focus Group!

tracyo_brien

Hello SNUG members! We still have room for you to join us! Preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th. This isn't a briefing. It's a conversation. You'll see our biggest announcements and latest messaging before anyone else, then sit down with our team over dinner to share your honest take. No prep needed. Just show up to this in-person event at ServiceNow headquarters in Santa Clara. When: Monday, April 27 · 4:00–7:00 PM PT Where: ServiceNow HQ, Santa Clara Sign up by April 22nd → K26 Keynote Focus Group – Fill out form Space is limited to 15 people. I hope to see you at Knowledge this year! Tracy O'Brien

tracyo_brien

Hello SNUG members! Help shape the Knowledge 2026 keynotes! We're inviting you to preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th. This isn't a briefing. It's a conversation. You'll see our biggest announcements and latest messaging before anyone else, then sit down with our team over dinner to share your honest take. No prep needed. Just show up to this in-person event at ServiceNow headquarters in Santa Clara. When: Monday, April 27 · 4:00–7:00 PM PT Where: ServiceNow HQ, Santa Clara Sign up by April 22nd → K26 Keynote Focus Group – Fill out form Space is limited to 15 people. I hope to see you at Knowledge this year! Tracy O'Brien

tracyo_brien · ‎03-23-2026

Hello SNUG Members! We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Control Tower, and RaptorDB. With over 1,000 breakout sessions and content tracks, plus technical training, CreatorCon, and much more, there's something for everyone. [Take a look!] Not registered yet? There's still time — but don't wait too long. The room block deadline for attendees closes on April 6th. Event Highlights Certification Exam Waiver & Discount — Attend Knowledge and take any of the 18 mainline ServiceNow certification exams without needing to complete prerequisite training first. Registered attendees also receive a 75% discount on exam fees. Two brand-new certifications will be offered on-site for the first time: Certified Implementation Specialist – Data Foundations (CMDB & CSDM). ServiceNow University Day — A dedicated full day of deep technical learning is included as part of the Knowledge experience. Come Find Us! Be sure to visit the Knowledge Playground in the Expo — a dedicated space for all community members, bringing together CreatorCon, SNU, and SNUGs in one place. We'd love to see you there! Have questions? You can find help at the Events Help Center. I hope to see you in Las Vegas this May! Tracy O'Brien

tracyo_brien

Hello SNUG Members! I am excited to invite you to register for Knowledge 2026! If you have not done so already, register to attend the event to access Agenda Builder on Tuesday, April 7th. If attending, please visit me at the Expo in the community area. The SNUG area is called The Knowledge Playground and is the heartbeat of the SNUG community at Knowledge 2026. This dedicated space is where ServiceNow User Group members come together to connect, learn, and energize each other — face to face. NEW this year are the SNUG pins replacing the badge ribbons! Come by to collect this keepsake that you can wear each year at Knowledge. Whether you lead a chapter, present at local events, or are just getting started with a SNUG, the Knowledge Playground is your place at the Expo. Meet chapter leaders and steering committee members, explore resources to help grow your user group, and join drop-in conversations on topics that matter to your community. With open seating, scheduled meet-and-greets, and community programming throughout the three days, the Knowledge Playground is more than a space — it's a reunion. Come for the connections. Leave with the inspiration to bring something great back home. I hope to see you there! Tracy O'Brien

BhartiK · ‎03-03-2026

Hey folks, Does anyone know of upcoming ServiceNow events in the Bay Area in 2026? I’d love to connect with other ServiceNow enthusiasts and expand my network. TIA 🙂

Silicon Valley/Bay Area SNUG

Group Activity

Get a preview of the Knowledge 2026 Keynotes! Register for the Focus Group!

Focus group for Knowledge 2026 keynote speakers

Important Knowledge 2026 update!

Register today for Knowledge 2026 to access Agenda Builder April 7th!

Upcoming Servicenow events in SF bay area in 2026?