Register TODAY for the SNUG Live event on 6/10!

tracyo_brien

Hello SNUG Members! Register today for our in-person San Francisco & Bay Area SNUG and Pre-SNUG workshop on Wednesday, June 10th. SNUG meetings are one of the best ways to learn from and collaborate with other ServiceNow customers.  Whether you are new to ServiceNow or a long-time customer, SNUG meetings will help you on your journey. This event is not just for ServiceNow developers, this is for anyone and everyone who uses the ServiceNow platform or solutions at your current place of work.   Register to attend the upcoming ServiceNow SNUG meeting in Santa Clara where you will: Get valuable tips and learn best practices Hear important updates from ServiceNow Network and collaborate with your peers In addition to the SNUG, we invite you to join us for an OPTIONAL Pre-SNUG Workshop. We recommend a computer + secondary device to follow along. Event Details: Date: Wednesday, June 10th, 2026 Time: Optional workshop at 10:00am | SNUG 12:00pm – 4:00pm Location: ServiceNow Santa Clara HQ - 2225 Lawson Ln Santa Clara, CA 95054 AGENDA: 10:00 AM – 12:00 PM | OPTIONAL PRE-SNUG WORKSHOP: How to Use Process Mining to Identify Process Improvement Opportunities – Damian Pascale, Senior Principal Product Manager, Process Mining 12:00 PM – 12:30 PM | Lunch & Check-In 12:30 PM – 12:45 PM | Welcome & New SNUG Leader Intro – Paul Porter and Maria Pettit, Kaiser Permanente 12:45 PM – 1:30 PM | ServiceNow Release Update: Australia 1:30 PM – 2:00 PM | Customer Speaker 2:00 PM – 2:10 PM | Break 2:10 PM – 2:30 PM | Sponsor Session – RapDev 2:30 PM – 3:00 PM | NowAssist Presentation or Customer Presentation TBC 3:00 PM – 4:00 PM | Happy Hour & Birds of a Feather – Topics: Agentic AI, AI Control Tower, Process Mining Workshop Overview: How to use Process Mining to identify process improvement opportunities: In this lab, you'll get hands-on with the use a few common use cases Automation opportunities — Surface repetitive work that are prime candidates for automation or AI agent orchestration. Multi-hop and reassignment patterns — See how many times work bounces between teams or individuals, quantify the impact of each reassignment, and pinpoint the root causes driving unnecessary handoffs. On Hold analysis— Identify where work is stalling, how long it sits idle, and the downstream impact on SLAs,and throughput. REGISTER NOW Get ready to leave energized to make work, work better! We look forward to seeing you there! **To ensure selected partner sponsors receive the most value from their SNUG event investment, we ask that non-sponsoring partners not attend events. At any time before or during an event, a non-sponsoring partner may be asked by a member of the SNUG steering committee to not attend or leave a SNUG meeting. Our guidelines are intended to ensure partner sponsors and customers get the most value from participating in SNUGs.

Sam Outwater

Bay Area SNUG Members, We have 1 opening on the agenda for a customer presenation, and are looking for customers who are willing to share with the community. If you're interested in showcasing tips/tricks, projects, or your knowledge about the ServiceNow platform, please reach out to me to be considered: samantha.outwater@servicenow.com More info below for the SNUG - register if you'd like to attend. Event Details: Date: Wednesday, June 10th, 2026 Time: Optional workshop at 10:00am | SNUG 12:00pm – 4:00pm Location: ServiceNow Santa Clara HQ - 2225 Lawson Ln Santa Clara, CA 95054 AGENDA: 10:00 AM – 12:00 PM | OPTIONAL PRE-SNUG WORKSHOP: How to Use Process Mining to Identify Process Improvement Opportunities – Damian Pascale, Senior Principal Product Manager, Process Mining 12:00 PM – 12:30 PM | Lunch & Check-In 12:30 PM – 12:45 PM | Welcome & New SNUG Leader Intro – Paul Porter and Maria Pettit, Kaiser Permanente 12:45 PM – 1:30 PM | ServiceNow Release Update: Australia 1:30 PM – 2:00 PM | Customer Presentation: Juniper’s Journey with ITSM Now Assist AI Agents and Zero Touch Service Desk 2:00 PM – 2:10 PM | Break 2:10 PM – 2:30 PM | Sponsor Session – RapDev 2:30 PM – 3:00 PM | Customer Presentation 3:00 PM – 4:00 PM | Happy Hour & Birds of a Feather – Topics: Agentic AI, AI Control Tower, Process Mining REGISTER NOW

Sam Outwater · ‎05-14-2026

Hello SNUG Members! Register today for our in-person San Francisco & Bay Area SNUG and Pre-SNUG workshop on Wednesday, June 10th. SNUG meetings are one of the best ways to learn from and collaborate with other ServiceNow customers.  Whether you are new to ServiceNow or a long-time customer, SNUG meetings will help you on your journey. This event is not just for ServiceNow developers, this is for anyone and everyone who uses the ServiceNow platform or solutions at your current place of work.   Register to attend the upcoming ServiceNow SNUG meeting in Santa Clara where you will: Get valuable tips and learn best practices Hear important updates from ServiceNow Network and collaborate with your peers In addition to the SNUG, we invite you to join us for an OPTIONAL Pre-SNUG Workshop. We recommend a computer + secondary device to follow along. Event Details: Date: Wednesday, June 10th, 2026 Time: Optional workshop at 10:00am | SNUG 12:00pm – 4:00pm Location: ServiceNow Santa Clara HQ - 2225 Lawson Ln Santa Clara, CA 95054 AGENDA: 10:00 AM – 12:00 PM | OPTIONAL PRE-SNUG WORKSHOP: How to Use Process Mining to Identify Process Improvement Opportunities – Damian Pascale, Senior Principal Product Manager, Process Mining 12:00 PM – 12:30 PM | Lunch & Check-In 12:30 PM – 12:45 PM | Welcome & New SNUG Leader Intro – Paul Porter and Maria Pettit, Kaiser Permanente 12:45 PM – 1:30 PM | ServiceNow Release Update: Australia 1:30 PM – 2:00 PM | Customer Speaker 2:00 PM – 2:10 PM | Break 2:10 PM – 2:30 PM | Sponsor Session – RapDev 2:30 PM – 3:00 PM | NowAssist Presentation or Customer Presentation TBC 3:00 PM – 4:00 PM | Happy Hour & Birds of a Feather – Topics: Agentic AI, AI Control Tower, Process Mining Workshop Overview: How to use Process Mining to identify process improvement opportunities: In this lab, you'll get hands-on with the use a few common use cases Automation opportunities — Surface repetitive work that are prime candidates for automation or AI agent orchestration. Multi-hop and reassignment patterns — See how many times work bounces between teams or individuals, quantify the impact of each reassignment, and pinpoint the root causes driving unnecessary handoffs. On Hold analysis— Identify where work is stalling, how long it sits idle, and the downstream impact on SLAs,and throughput. REGISTER NOW Get ready to leave energized to make work, work better! We look forward to seeing you there! **To ensure selected partner sponsors receive the most value from their SNUG event investment, we ask that non-sponsoring partners not attend events. At any time before or during an event, a non-sponsoring partner may be asked by a member of the SNUG steering committee to not attend or leave a SNUG meeting. Our guidelines are intended to ensure partner sponsors and customers get the most value from participating in SNUGs.

tracyo_brien · ‎04-20-2026

Hello SNUG members! We still have room for you to join us! Preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th. This isn't a briefing. It's a conversation. You'll see our biggest announcements and latest messaging before anyone else, then sit down with our team over dinner to share your honest take. No prep needed. Just show up to this in-person event at ServiceNow headquarters in Santa Clara. When: Monday, April 27 · 4:00–7:00 PM PT Where: ServiceNow HQ, Santa Clara Sign up by April 22nd → K26 Keynote Focus Group – Fill out form Space is limited to 15 people. I hope to see you at Knowledge this year! Tracy O'Brien

tracyo_brien · ‎04-16-2026

Hello SNUG members! Help shape the Knowledge 2026 keynotes! We're inviting you to preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th. This isn't a briefing. It's a conversation. You'll see our biggest announcements and latest messaging before anyone else, then sit down with our team over dinner to share your honest take. No prep needed. Just show up to this in-person event at ServiceNow headquarters in Santa Clara. When: Monday, April 27 · 4:00–7:00 PM PT Where: ServiceNow HQ, Santa Clara Sign up by April 22nd → K26 Keynote Focus Group – Fill out form Space is limited to 15 people. I hope to see you at Knowledge this year! Tracy O'Brien

Silicon Valley/Bay Area SNUG

Group Activity

Register TODAY for the SNUG Live event on 6/10!

Call for Speakers: Bay Area SNUG 6/10

Register Today! SF & Bay Area SNUG Meeting 6.10

Get a preview of the Knowledge 2026 Keynotes! Register for the Focus Group!

Focus group for Knowledge 2026 keynote speakers