Silicon Valley/Bay Area SNUG

Get a preview of the Knowledge 2026 Keynotes! Register for the Focus Group!

Hello SNUG members! We still have room for you to join us! Preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th. This isn't a briefing....

Focus group for Knowledge 2026 keynote speakers

Hello SNUG members! Help shape the Knowledge 2026 keynotes! We're inviting you to preview the Knowledge 2026 main stage keynotes — and tell us what you really think. Your feedback will directly shape what hits the stage in Las Vegas on May 5th. ...

Important Knowledge 2026 update!

Hello SNUG Members! We hope you'll join us at Knowledge 2026, taking place May 5–7 in Las Vegas — and it's shaping up to be the biggest Knowledge yet! This year's event features exciting new innovations including AI Agents, Agent Studio, the AI Con...

2025 Holiday SNUG recording available!

Hello SNUG Members! We had over 1,400 people from all over the world join us for the 2025 Holiday SNUG event this year. A HUGE thanks to our presenters from Bristol Myers Sqibb, UNC Health, and KeyBank as well as our superstar ServiceNow Solution...

Reminder: Register for the virtual Holiday SNUG today!

Hello SNUG Members! It's not too late to register for the upcoming 5th annual virtual Holiday SNUG event on Tuesday, December 16th! We will have a NEW Platform AI workshop to start, customer presentations, and a fun, entertaining magic/mentalis...

Call for Knowledge 2026 Content – Deadline October 24, 2025

Hello SNUG Members! Share your stories and expertise alongside other AI experts, innovators, and creators at the 2026 Knowledge event! We have streamlined the submission process to align the deadlines and milestones for both Knowledge and Creator...

SNUGs at Knowledge 2025!

Hello SNUG Members! I hope to see you at Knowledge 2025- our largest event of the year! Join us May 6-8 at The Venetian Las Vegas for three days of unforgettable insights, training, and networking! There will be over 800 content-packed breakouts ...

Sign Up Today for the 4th Annual ServiceNow March Madness Challenge!

Is there a method to the (March) Madness? The NCAA Basketball Tournament is almost here! Whether you're a die-hard fan or just in it for the excitement, this 68-team showdown never disappoints—unexpected upsets, fierce rivalries, and plenty of rea...

2024 Holiday SNUG: Wrap | On-Demand | Presentations

Hello SNUG Members! I am so glad so many of you were able to join us this year for the virtual Holiday SNUG. We had over 1,600 attendees from all over the world! The customer and partner presentations were OUTSTANDING, the performers were incredibl...

Don't Miss Out! You can still register for the 2024 Holiday SNUG event!

Hello SNUG Members! The 4th annual virtual Holiday SNUG event is only a few days away and you must be pre-registered to receive the Zoom Webinar login details. Join me and Chuck Tomasi (back from retirement) to hear from amazing customer present...

Join us: S2P Virtual Lunch + Learn on October 10th!

ServiceNow invites you to join us at 9am PT on Thursday, October 10th to learn how ServiceNow is transforming Source-to-Pay Operations (S2P). During this webinar, we will cover ServiceNow’s S2P portfolio including: Sourcing & Procurement OperationsS...

Join us: Accelerate Business Automation with ServiceNow and Gen AI

Join us for an exclusive opportunity to attend a ServiceNow Workshop, taking place at ServiceNow’s HQ in Santa Clara on Tuesday, October 8th. What will you learn to do? Convert a traditional, manual use case to a streamlined digital workflowUnder...

Join us: Harnessing GenAI: Talent Strategies for Tomorrow's Challenges - 8/14

It’s no secret that AI is fundamentally changing the way we work. But what does this mean for the global workforce and your talent strategies? Join us for a webinar to understand the impact of AI and how you can deploy strategies to future-proof yo...

SNUG Leader for Bay Area

Hello Bay Area SNUG Members! Customer input and collaboration is key to the success of our SNUG events, and we are looking for additional customers to consider being a SNUG Leader for the Bay Area SNUG. We are planning the next Bay Area in-person ...

Knowledge 2024 - SNUG Update

Hello SNUG Members! It’s hard to believe that Knowledge 2024 is less than two weeks away. I wanted to provide an important update about ways for SNUG members to connect this year at the event! Sessions are filling up, but you can still add sessio...

Join the ServiceNow March Madness Bracket Challenge!

Want to see if your bracket can compete against Gen AI, ServiceNow’s Chief Innovation Office Dave Wright, college basketball experts…or a 4th grader? Well… shoot your shot and join the ServiceNow March Madness Bracket Challenge!  Fill out your brac...

2023 Virtual Holiday SNUG available online

Hello SNUG Members! We had over 2,000 people attend the 3rd annual virtual Holiday SNUG event this year. THANK YOU to our amazing customer speakers and the folks at ServiceNow who made the event a success! For me, what made this year’s event a ...

2023 Holiday SNUG Update!

There is still time to register for the 2023 Virtual Holiday SNUG. If you have already registered, you have or will receive a link to attend. For general information about attending a Zoom webinar please click HERE . The CHAT function allows you to...

Register now for the upcoming Bay Area SNUG on November 2nd!

PLEASE NOTE: This page has moved. Please find the latest and greatest updates for the Bay Area SNUG and Pre-SNUG workshop HERE!

Knowledge 2023: SNUG Wrap-up

Hello! This was an exciting year at Knowledge! It was wonderful to see and meet so many SNUG members. For those of you able to attend, I can’t thank you enough for sharing your enthusiasm for the program and for participating in the many ways we ha...