ServiceNow–Salesforce Bi-directional Integration
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At Servicenow end:
1) Rest APIs : Both Salesforce and ServiceNow support REST API. You can build custom integration using these APIs to exchange data between the two platforms.
2) 3rd Party connector : you can use external connector like https://www.opshub.com/servicenow-integration/servicenow-integration-salesforce/
At salesforce end:
ServiceNow QuickConnect is a Salesforce native Application. This app has a bi-directional capability to integrate Salesforce with ServiceNow. ServiceNow QuickConnect facilitates Salesforce Users to Sync Data with ServiceNow on a Single Button Click.
Refer: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000EJSTGUA5
Regards
Tanushree Maiti
ServiceNow Technical Architect
LinkedIn: https://www.linkedin.com/in/tanushreemaiti