Download Link: Version 3: Digital Product Value Stream Management Architecture Blueprint
Significant changes have taken place in just a year since the last VSM blueprint update. The evolution from predictive AI to generative AI, and now to agentic AI, continues to drive competitive advantage for our customers, reinforcing digital technology as a key differentiator across industries. At ServiceNow, we are not simply keeping pace; we are at the forefront of innovation, delivering advanced, built-in AI solutions that are both accessible and scalable. ServiceNow’s unified platform and data model are enabling seamless orchestration of deterministic and non-deterministic automation.
This update highlights our partnership with Microsoft and how our technologies complement each other. ServiceNow and Microsoft technologies form a powerful alliance for enterprises seeking to accelerate digital transformation. As the premier enterprise automation platform, ServiceNow excels at orchestrating complex workflows, integrating systems, and driving operational efficiency across customer operations, IT, Risk, and beyond. Microsoft, with its industry-leading hyperscale cloud, productivity and collaboration suite, including Microsoft 365, Teams, and Azure, empowers users to work smarter and connect seamlessly. Together, we enable end-to-end digital workflows that bridge productivity with process automation, allowing organizations to eliminate silos, enhance user experiences, and achieve greater agility at scale.
This synergy empowers technology leaders to deliver measurable business outcomes through unified, intelligent, and resilient enterprise operations.
This blueprint is crafted to be both strategic and practical. Use it to:
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Identify relevant use cases and product combinations
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Understand cross-functional workflows and how they interact within your broader ecosystem
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Discuss platform scope and align the roadmap with stakeholders
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Support co-creation and collaboration with ServiceNow teams and partners
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Detect potential, unknown customizations through deviations from the blueprint.
For assistance, contact your ServiceNow Account team, Impact team, or implementation partner(s). We appreciate your feedback! Share your thoughts below. All relevant details are also available at https://docs.servicenow.com, ServiceNow's official product documentation site.
This blueprint wouldn’t be possible without the hard work and insights of many experts across the ServiceNow ecosystem. Thank you to everyone who contributed, challenged, and reviewed this version. I also want to acknowledge the core contributors & thought-leaders: Aurora Gaimon, James Ramsay, Sankhadeep Dhar, Thomas Geering, Richard Hunt, Emlyn King, Volker Untch, Magnus Nilsson, Dennis Kuipers, Mark Bodman & Theo Simmons.
I also want to thank our highly valued executives supporting this effort for multiple years: Tolga Tutel, Dave Armes & Jan Hejmann.
For feedback, improvement ideas, or collaboration opportunities — I’m happy to hear from you. Let’s continue developing this blueprint, together!
