Call for AI Hackathon Use Cases

[Andreea Obreja]

Dear ServiceNow Community,

We're excited to announce that we're organizing the next Austrian ServiceNow User Group (SNUG) as an AI Hackathon this autumn. The exact date and venue location will be announced shortly.

To make this event truly valuable, we'd like to build it around real business challenges from our community.

We're looking for your AI use cases!

Do you have a process that could benefit from AI? A repetitive task that should be automated? An idea you've always wanted to prototype with ServiceNow AI?

We want to hear from you!

Examples include:

• AI-powered employee or customer experiences
• Agentic AI workflows
• Virtual Agent enhancements
• AI-assisted ITSM, HR, CSM, or SecOps
• Intelligent document processing
• Knowledge management and search
• Workflow automation with AI
• Predictive analytics and decision support
• Any innovative ServiceNow + AI idea you'd like to explore

What happens at the Hackathon?

We'll select a set of community-submitted use cases and, together with ServiceNow experts and partners, build working prototypes during the event. The goal is to learn, collaborate, and showcase what's possible with the latest AI capabilities on the Now Platform.

How to participate

Simply reply to this post or send me a direct message with:

• A short description of your use case
• The business problem you're trying to solve
• The expected outcome or value

No idea is too big or too small—we're looking for practical challenges that inspire innovation.

Stay tuned for the official announcement with the venue, agenda, and registration details.

Looking forward to building the future of AI on ServiceNow together with the Austrian community!

Your SNUG Lead,

Andreea Obreja

[Christoph5]

Hi Andreea!

Looking forward to the hackaton.

I can "support" with a use case / idea, based on a real and big topic we have in ServiceNow in a specific table. Sadly I can't contribute with a ServiceNow AI implementation, because I have too less experience with the ootb routines.

Title: Clean ServiceNow Company table (core_company)

Issue: We have currently multiple records for the same company with different writings in core_company . On the one hand this is historical grown and also caused by integrations, that bring the same company, but sadly with different writings. We have quite a lot of ServiceNow modules implemented and they all have references to core_company. So we use companies for manufacturers, vendors, service partners and internal companies (also the child table "Accounts" is in use, but I would exclude that from the hackaton).

Currenty (technical) setup: 

- Company Normalization (Normalization Data Services) is in place and configured

- We use AI to complete data like Country, City, Street, Zip / Postal Code

- We use ServiceNow Discovery, HAM, SAM, Service Graph Connetor for SCCM (simplified picture just that you know the automated contributors to consider)

- We have a catalog item, where our users can request companies to be added (e.g. for procurement)

Goal: We would like to have an AI that identifies that duplicates and de-duplicate them. Risk: we would not like to merge different subsidiaries of the same company. E.g. keep the main company as manufacturer and keep the subsidiaries as vendors. 

I have something like that in mind:

- Identify unused companies on the entire ServiceNow platform -> candidate for deletion

- Let AI extend the normalization mappings considering company writings in HAM/SAM libraries (manufacturers/publishers)

- Let AI search the internet for official company writings and also map different writings to the official names

- Let AI update the company names according the new mappings (manufactures separated from )

- De-duplicate the companies (rearrange all the references and remove the obsolete record) - similar like the ootb functionality to de-duplicate CIs.