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Implementing Call Tracking and Automatic Lead Distribution via ServiceNow Integration

stevemarkovick
Tera Contributor

I’m exploring ways to combine call tracking analytics with lead management automation inside ServiceNow. Has anyone implemented automatic lead distribution that routes PPC call leads or pay-per-call traffic directly to agents based on lead score or campaign type? I’m curious about the best setup for real-time call routing and how lead tracking systems can integrate with ServiceNow workflows for mortgage or real estate lead generation.

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