Categorizing Accounts that are Government Agencies in a B2B2C model

Jyo2
Tera Contributor

Hello,
What's the right way to denote Accounts that are government agencies? Would it be on the Business Structure? Out-of-the-box, it doesn't have an option for Public Sector. 
The Industry field doesn't seem to be the right fit - since the choice list indicate the economic categorization . (Healthcare , Telco etc)

  1. Corporation - C corp
  2. Corporation - Nonprofit
  3. Corporation - S corp
  4. Limited Liability Company (LLC)
  5. Sole Proprietorships
  6. Corporation - D corp
  7. Partnerships
1 REPLY 1

Gautam Kumar1
ServiceNow Employee

Hi @Jyo2 — your instinct is right: Business Structure is for the legal entity type (the C corp / LLC / partnership choices), so a government agency doesn't belong there. Industry is the closer fit, since it classifies the account by sector.

A few ways to approach it, depending on what you're trying to do:

  • Just tagging the account's sector? Industry is the field for it. The choice list is configurable, so if there's no Government / Public Administration value out of the box, adding one is the standard, supported approach. (For setting up accounts and contacts generally, see Configure CSM foundation data).
  • Modeling the agency and its offices (common in B2B2C)? That's what Service Model Foundation is for — a government agency with multiple office locations maps cleanly to a service organization with business locations, and Business Location 360 gives agents a 360° view of each location.
  • Building a full public-sector solution? That's the Public Sector Digital Services vertical, purpose-built for government and constituent scenarios.

I think there isn't a dedicated out-of-the-box "public sector" flag on the account, so it really comes down to intent — a simple sector tag (Industry), operational modeling of the agency and its locations (Service Model Foundation), or a full vertical solution (Public Sector Digital Services).