Email Design Best Practices

Alex Edmiston1 · ‎02-22-2018

What is best practice for email designs? From what I've seen & read, there seem to be 3 options:

1. Send emails with no styling (company header/footer, image, etc), plain text

2. Style emails using email scripts & reference those in your email templates

3. Style emails using the email layout feature. Connect your layouts to templates & notifications for styling.

Is anyone using layouts for their email notifications & templates? Layouts seem to be the best practice, out of box way to do this but I would like to get input from everyone...

Fabian Kunzke · ‎02-22-2018

Hello,

For me the best way has been point 3. Usually i define one general Layout to have a consistent style throughout all notifications. Then email scripts are used to generate content-bricks for emails. Since some of the notifications send the same set of email bricks i use templates to set up reusable mails for similar notifications.

This way setting up notifications and maintaining them is pretty neat.

Hope this helps.

Greetings

Fabian

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The SN Nerd · ‎04-19-2018

Honestly, people are moving away from using emails, in place of Self Service and Push Notifications.

I would think the Best Practice would be to not style them, and design them in such a way to discourage use.

ServiceNow Nerd
ServiceNow Developer MVP 2020-2022
ServiceNow Community MVP 2019-2022

Fabian Kunzke · ‎04-19-2018

Hello,

Aktually, no. I would disagree about that. Instead of just designing them in a discouraging way (which would mean, that the acceptance of the tool would be negatively impacted) it would be much more benefitial to design the notification to be reused as notifications aswell. Or the other way around (use push notifications within mails).

Greetings

Fabian

The SN Nerd · ‎04-19-2018

I think we actually agree completely.

Push notification are not styled, they are simplistic and minimalist - exactly how i feel notifications should be designed.

Very good point on designing them to be used in both ways. Totally agree.

The best practice should be to design them so they can be used as push as well.

ServiceNow Nerd
ServiceNow Developer MVP 2020-2022
ServiceNow Community MVP 2019-2022

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