Content Writing Best Practices for AI Search

[Lori Penor]

Has anyone written any best practices for their content writing teams to help optimize AI Search? I have found these two great articles from ServiceNow but I was wondering if anyone has learned anything since their implementation and written bespoke best practices based on their company's content? I'd love to engage in a conversation, if you have! 

• https://www.servicenow.com/community/ai-intelligence-articles/content-creation-for-relevancy-in-ai-s...
• https://www.servicenow.com/community/ai-intelligence-articles/guide-to-create-content-using-best-pra...

Thanks! 

[hemantmaddy]

Beyond general guidelines, what’s really working now is focusing on clear entity context, structured information, expert-backed insights, and content designed to answer specific user intents—all of which help LLMs interpret and cite content more reliably.

I’ve been working extensively on AI search visibility strategies and would be happy to exchange insights. Feel free to connect with me to discuss this further. 😊