URL encoding an ampersand as text

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‎04-22-2016 06:40 AM
How do I identify an '&' as text when it is part of a field value?
Here is the url:
Notice the assignment company. When the incident is created I expect it to show as Company & Name in the assignment company field.
However, every attempt at formatting the ampersand [%26 & ${AMP} javascript:JSUtil.unescapeText("Company%20%26%20Name")] as text fails as the ampersand is treated as a parameter separator and I am left with Company (only) in the assignment company field.

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‎04-22-2016 06:50 AM
Looking at wiki Navigating by URL - ServiceNow Wiki
%26: ASCII-encoded ampersand (&); separates page parameters.
might have to add :