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Hello SNUG Members and Happy New Year!


I am very excited to announce the creation of a NEW SNUG PROGRAM called SNUG Meetups!

SNUG Meetups are smaller, SNUG member-driven, local events primarily focused on specific discussion areas. Any non-partner ServiceNow customer can start their own SNUG Meetup.

SNUG Meetups should meet at least twice a year either virtually or in-person. These are not intended to replace our traditional SNUGs, but to empower ServiceNow customers to meet more frequently around topics with common interests and to facilitate additional opportunities to network and collaborate. We encourage all SNUG members to continue the conversation and collaboration by posting or responding to questions or blogs and actively participate in ongoing discussions on the online SNUG community.

ServiceNow SNUG Meetups make it possible for customers to stay connected with other local customers and technology experts to discuss innovations, challenges, and solutions.

Benefits of SNUG Meetups:
• Peer to peer collaboration with ServiceNow customers
• Maximize the return on your investment in ServiceNow through knowledge transfer across diverse organizations and industries highlighting ServiceNow use cases and best practices
• Strengthen business opportunities by increasing skills and knowledge, and by exchanging ideas with other ServiceNow customers
• Connect with and learn from peers while developing professional relationships
• Ability to invite colleagues from across lines of business to expand the footprint of ServiceNow solutions to get the most out of your company’s investment
• Leverage the community forum to discuss ideas, industry trends, challenges, and observations
• Opportunity to share your company success story by presenting at or hosting a Meetup

How to create a SNUG Meetup
Creating a ServiceNow Meetup is easy. Any current ServiceNow customer can submit a request to create a SNUG Meetup (Partners are not eligible). To request a new SNUG Meetup:

  •   Send an email to SNUGS@servicenow.com and include:
  •   Your name and title
  •   Company name and location
  •   Your ServiceNow background and link to your community profile
  •   Proposed Meetup name (example: Fayetteville SNUG Meetup)
  •   First (tentative) Meetup date


Once your request is received, you will receive a reply with regards to the status. We are allowing only a select number of requests for new SNUG Meetups each quarter.

Program Specifics
• ServiceNow will create and pay for a unique SNUG Meetup on Meetups.com
• The meetup leader will post the event on Meetup.com in order to have other local members register for the event.
• SNUG Meetup leaders have the ability to post Meetup events on the SNUG community to promote the event(s) once a date and time are identified. You need to provide the link to the Meetup.com registration page
• For virtual events, ServiceNow can assist with setting up a Zoom meeting if needed. Send requests to SNUGS@servicenow.com
• Meetup content/topics are determined by the Meetup leaders. Leaders can post questions on the community to get feedback on proposed discussion topics. Meetups can be workshops or presentations depending on the location and preference.
• ServiceNow will compensate SNUG Meetup leaders for expenses limited to $30 per person/$500 USD per event and are limited to three total events per year.

To learn more, CLICK HERE for all the program specifics!

Stay safe and healthy in 2022!

Tracy O'Brien - ServiceNow Global Program Manager

Version history
Last update:
‎01-06-2022 11:04 AM
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