Presenters: Steve Siegel (ServiceNow) and Jim Uomini (University of San Francisco)
Session title: Marketing Management as a Service
Marketing can make or break a business. If you get it right you can rise to the top of your industry. Get it wrong and even the best product or service will languish in obscurity. The key to good marketing is the ability to get the right information out to the right people, at the right time; and agility is critical. Markets change, business objectives change and seasonal demands come and go like the tides. So how do you address the fluid and relentless flow of marketing demands?
ServiceNow Marketing Service Management helps marketing organization manage all matter of request, such as:
- Creative Services Requests - Writing/editing, graphic design/layout, videos, ad resizing, design templates, web banners
- Events - Brand assets, collateral, event signage, equipment, call for speakers
- Marketing Execution - Programs, promotions, newsletter publishing, member bonus cards
- Digital Property - Web page changes
- Customer - Feedback, success stories, customer quotes
- Marketing Systems - Access management, user management
- Knowledge Bases - Brand guidelines, collateral assets
In today's session, Jim Uomini, Service Level Manager, Information Technology Services from the University of San Francisco (USF), shared how USF uses ServiceNow to manage their marketing process. The business driver for USF was a need to standardize not only the look and feel of USF marketing collateral across the various schools, but also standardize the school's messaging.
Using Marketing Service Management, UCF is able to provide centralized marketing services to its schools, and handles all aspects of the marketing process, from request to invoicing. UFC experienced many benefits from their implementation of Marketing Management as a Service, including:
- Elimination of back and forth communication with requesters
- Centralization of product documents
- Simplified vendor quote and price approval process
- Streamlined invoicing process
- Improved project work-flow management
- Improved reporting and project visibility
Anneliese Mauch, Assistant Vice President, Marketing, for USF remarks:
"ServiceNow has enabled us to keep track of the 500+ creative services projects we have every year, increasing our productivity and responsiveness to our clients, as well as enabling us to bill for services and provide a deliverables repository for us."
Let's get the party started
If Marketing Service Management were having a ServiceNow Platform Party I would invite:
- Document Management
- Vendor Management
- Knowledge Base
- Surveys
Product Management Shout Out
Big thanks to Steve Siegel, Senior Direct Product Marketing for ServiceNow, and out and Jim Uomini from the University of San Francisco, for helping me get the word out on Marketing Management as a Service today.
Want to know more?
Our Marketing Service Management solutions enable marketing staff to efficiently fulfill submitted requests including creative services, campaign operations and website publishing, and provides management visibility into work requests. Dashboards show resource utilization and performance in real-time.
