MaryG
ServiceNow Employee

A lot of organizations turn on AI Search or Now Assist and wonder why results are disappointing. Nine times out of ten the problem isn't the AI — it's the content it's working with. Before you enable AI Search, Predictive Intelligence, or Now Assist for KM, run through this list.

A note on scope: these are three distinct capabilities with separate plugins and requirements. But all three depend on the same foundational content work — which is exactly what this checklist covers.


Titles

  • Titles describe what a user is experiencing or trying to do — not the system, team, or ticket category
  • Leading prefixes like "How To," "Procedure," or "Resolution" removed
  • Consistent naming pattern applied across each KB

Short Descriptions

  • Every published article has one
  • 1–2 sentences, not a repeat of the title
  • Written with keywords a user would actually search

Content Structure

  • Articles are single-topic
  • The answer or resolution appears near the top — not buried
  • No critical content in collapsed/expandable sections
  • Images have alt text; key information isn't image-only

Metadata

  • Category, Ownership Group, and Business Service populated consistently
  • Valid To date set by article type — not a flat one-year default across the board
  • Article type assigned from an approved set

Duplicates

  • Search-first rule enforced before any new article is created
  • Duplicate scan completed using at least one method: Search for Duplicates, AI Search Similar Articles, or Now Assist KM gap detection

Article Quality Index

  • AQI baseline established — average score known by KB
  • Articles below 60 identified and prioritized before AI enablement
  • AQI used as a publish gate going forward

Lifecycle

  • Outdated articles retired — not sitting in Published state
  • Review cycles assigned by article type, not a flat calendar reset

KB Architecture

  • Audience targeting handled via User Criteria, not KB proliferation
  • Search profiles configured to include the right source tables
  • AI Search confirmed enabled on the correct portal widgets

***************

The short version: AI Search, Predictive Intelligence, and Now Assist all perform better when your foundational KM work is solid. These tools enhance good content. They don't fix bad content.

Version history
Last update:
2 hours ago
Updated by:
Contributors