A few weeks ago, Eric Le Martret shared with you a detailed review of Profiles (now called Entities) with a view to demystify:
Profiles (Entities) : Why you need them and how to set them up.
Now, on the occasion of the renaming of Profiles to Entities, Scott Ferguson, Director of Outbound Product Management, takes another look at the concept and boils it all down to a few words and some very practical examples.
"All people, places and things that....."
9 minutes well spent to master Entities once and for all.
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Video content
00:10 Introductions.
00:55 Why the name change.
01:12 Why are Entities important and useful for success.
01:26 Making it real with examples.
01:32 Refresher from previous tutorial on Profiles (Entities).
01:43 Basically: All people, Places and Things that...
02:51 Example 1: an Object/Thing in any industry, e.g. servers.
03:53 Example 2: another Object/Thing in a bank, e.g. cafeteria napkins inventory.
05:07 Example 3: a Place e.g. pharmacy and medicine datasheets.
06:58 Example 4: People e.g. keep Sales Teams certifications up to date.
08:10 What you should do right now!
09:05 Conclusion and reminders.
Download the slides in PDF:
