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03-05-2025 06:52 AM - edited 03-05-2025 07:22 AM
Ana Clara Pessan
ServiceNow Partner Talent Strategist
ana.pessan@servicenow.com
March, 5, 2025
In the world of artificial intelligence, the evolution of workflows is transforming how companies operate. Within this landscape, ServiceNow is leading the revolution with the concept of Agentic AI, an approach that takes intelligent automation to a new level.
Now Assist vs. AI Agents
In technical documents, the term used for these capabilities is Now Assist, whereas in marketing and strategic communication, we use AI Agents to reinforce the brand and differentiate the concept.
The Phases of Agentic AI
The advancement of automation follows an evolutionary trajectory in four phases:
- Phase 1: Scripted Workflows (Past) – Automation based on predefined rules.
- Phase 2: Predictive Workflows (2023) – Predictive AI optimizing workflows.
- Phase 3: Generative AI (2024) – The use of generative AI to create responses and dynamic solutions.
- Phase 4: Agentic Workflows (2025) – Autonomous agents capable of operating with minimal human intervention.
How It Works
The AI Agentic framework consists of:
- Agentic Workflow: The why—the reason for implementing AI Agents.
- AI Agent Orchestration: Coordinates and structures AI Agents’ actions for specific use cases.
- AI Agent: The virtual agent that performs specific tasks.
- Tools: The tools and technologies AI Agents use to perform their functions.
Real Impact of AI Agents
AI Agents have already demonstrated significant gains in productivity and efficiency. Some real-world examples include:
- 18% reduction in incidents escalated to a specialist.
- 33% reduction in incident resolution time.
- 15 to 25 minutes reduction in major incident resolution time.
The Importance of Data Integration
AI Agents rely directly on efficient data integration. For optimal performance, we need a combination of AI Agents + Data + Workflows. However, one of the biggest challenges in AI is data fragmentation across silos, making intelligent automation difficult.
Professor Stuart Russell, in his book Human Compatible: Artificial Intelligence and the Problem of Control, highlights the importance of developing AI systems that align with human objectives. This reinforces the need for integrated and accessible data so that autonomous agents can make efficient decisions.
Workflow Data Fabric: The Solution for Real-Time Data
The Workflow Data Fabric emerges as the key solution to this problem. It connects data in an integrated manner, ensuring real-time access for executing automated tasks.
AI Agents Across the Platform
Our key differentiator is the implementation of AI Agents across all ServiceNow modules, including:
- HR AI Agents – Automation for Human Resources.
- Operations AI Agents – Large-scale operational efficiency.
- IT AI Agents – Continuous improvement in IT processes.
Our ultimate goal? PRODUCTIVITY AT SCALE!
And it’s not just about smarter chatbots. We’re talking about autonomous, adaptable agents through AI Agent Orchestrator, ensuring centralized governance. This approach even allows control over Third-Party AI Agentswithin the platform.
Customization
A key question arises: Can organizations customize AI Agents? The answer is YES! They will be able to create their own AI Agents using AI Agent Studio, offering them as commercial products to general customers in the ServiceNow Store, or even tailoring them to a specific client. Brilliant!
The Future of Intelligent Automation
Agentic AI represents a leap toward more efficient and scalable automation. ServiceNow is paving the way to ensure that companies across industries can fully leverage this AI revolution.
This movement aligns with the vision presented by Erik Brynjolfsson and Andrew McAfee in their book The Second Machine Age, where they argue that AI and automation will not only replace repetitive tasks but will transform how we make decisions and innovate in business.
If your organization wants to accelerate productivity and optimize processes, AI Agents are the next step— and we’re just getting started!
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Informative one!

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This is gold Ana, thanks for putting this together.
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What’s exciting about ServiceNow’s evolution toward Agentic AI is how it moves us from automation of tasks to orchestration of outcomes. We’re no longer just streamlining work—we’re empowering AI Agents to operate across the enterprise with autonomy, adaptability, and scale. The combination of Workflow Data Fabric, AI Agent Orchestrator, and Agent Studio uniquely positions ServiceNow to deliver intelligent automation that’s not just powerful, but governed and customizable. For those building on the platform, the message is clear: Agentic Workflows aren’t a vision of the future—they’re the blueprint for tomorrow’s productivity.
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Informative!
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Fantastic!
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This is very deep insightful writeup.
The future of Agentic AI is promising
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Quite insightful
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Concise, clear, and informative!
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BRAVO!!
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For developers and leaders alike, the takeaway is bold: Agentic AI isn’t a trend—it’s the foundation of the next generation of enterprise productivity.
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Quite insightful! Thank you for sharing.
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Informative! Thank you for sharing.
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Fantastic read. Can we have a ServiceNow university course, where AI agents are built for specific use cases? Like, a video showing the whole process of AI agent creation and self-decision making for a simple task like 'Booking an appointment' or 'planning a meeting in IT environment'.
I understand, to get hands-on for creating AI agents might not be feasible for most of us but a Video showing it would. Thanks,
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You're an incredibly talented guy. Haven't you got better things to do with your time? (The last one on the screenshot is my favourite.)
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I’m a trainer, and I believe it’s my responsibility to guide everyone on what’s right and what’s not. I truly appreciate your feedback! 🙂
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Nice one!
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This is really high level, meaning not much substantial content. A lot of words but what does it accomplish? I wish you had links to the topics you list such as Predictive Workflows.
You start a section with "How It Works" but then only state what "The AI Agentic framework consists of". This does not explain "How It Works". Also the 4 brief sentences are like dancing on the tip tops of the trees. We need to get down into the roots to understand it. A better title for this section would be "A brief overview of four areas of the AI Agentic framework".
This article was listed in AI Agents vs. Traditional AI learning course which states that "This Now Assist article does a great job of summarizing the evolution to ServiceNow AI Agents." I think your article should have started with that statement, but leave out the word "great". The learning course also has a button titled "Dive Deeper" that links to this article, but it should really say "high level overview".
So using this article, where do we go from here? Do you have any links to some helpful content? I'm looking for the good stuff to get down and into the details. I'll keep reading the learning courses and hopefully they will get more details.
I have read a lot about the AI Agents but what are they really?
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Insightful and Informative. Thanks for sharing.
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I agree : they’re the blueprint for tomorrow’s productivity.
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Informative one in the new world of Agentic AI!
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In Human Compatible: Artificial Intelligence and the Problem of Control, Professor Stuart Russell argues that the real challenge of artificial intelligence is not simply building more powerful systems... But ensuring they remain aligned with human values and objectives - he emphasizes that AI must be designed to understand and respect human preferences rather than pursuing fixed goals that could create unintended consequences.