Webinar Recap: How Avalara accelerates value with ServiceNow Impact & Now Assist

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How Avalara accelerates value with ServiceNow Impact & Now Assist

"ServiceNow Impact lets us move faster and smarter, deploying out-of-the-box, driving measurable ROI, and proving value every step of the way – including $1.03Million for ITSM [value] alone. It’s transformed how Avalara delivers innovation."

-Derek Nohr, Director of Corporate Solutions, Avalara

Challenge

As a leader in tax automation solutions, Avalara faced the dual challenge of driving faster digital transformation while maximizing business value from their ServiceNow investment. Operating with a lean but growing team, Avalara needed a way to deploy ServiceNow solutions both quickly and “in the right way”—out-of-the-box, while also demonstrating the platform’s impact to executive stakeholders.

The need for measurable value, agile deployment, and the ability to continuously adopt innovation set the stage for Avalara’s partnership with ServiceNow.

Solution

Avalara’s journey accelerated the moment they started using ServiceNow Impact™—a decision rooted in strategic vision. As Noor described:

“When I came to Avalara, one of the first things that I asked for aside from more people was to join ServiceNow Impact. Why did I want to do this? It’s an accelerator. It allows me to get things deployed quicker and in the right way and in an out-of-box [manner].”

ServiceNow Impact empowered Avalara to:

• Accelerate deployment and adoption of ServiceNow applications and AI-powered Now Assist
• Access tailored success offerings, meeting Avalara where they were on their digital transformation journey
• Leverage real-time value metrics, streamlining reporting and aligning outcomes with executive priorities

This comprehensive approach ensured Avalara wasn’t just adopting new capabilities, but maximizing value at every step.

Results

ServiceNow Impact and Now Assist delivered tangible results for Avalara:

1.     Rapid Acceleration of Technology Adoption Cycles:

Accelerators, such as Jumpstart Your GenAI, enabled Avalara with preparedness for success and faster deployment of Now Assist. Nohr notes that they are seeing a 425% increase in engagement month-over-month.

2.     Value Reporting at Key Moments:

$1.03Million or 3.5x ROI of Avalara’s total ITSM investment across 3 years

3.     Delivering Innovation, More Quickly, With Less Overhead:

Impact addresses a key pain point for platform owners—limited bandwidth—by providing structure, focus, and hands-on engagement through accelerators and specialist resources.

Avalara’s collaboration with ServiceNow illustrates the transformative impact achievable when expert partnership meets the right tools. By leveraging ServiceNow Impact and Now Assist, Avalara empowered its teams to innovate faster, prove platform value, and position itself as a frontrunner in operational excellence.

To rewatch this webinar: Live on ServiceNow: How Avalara accelerates value with ServiceNow Impact & Now Assist 

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