"Start to finish" is actually missing from almost all SN documents.
Before you show me a case study and walk me through it from beginning to end, show me the key components of setting up the application. Set this system property instead of just installing this plugin.
CAM is a good example.

What must be set up before you begin? Not the menu you visit.Demonstrate to me that you must load your ODPs first. Show me how to set up the reports, etc. Before beginning, demonstrate to me how to enter the data and view the completed setups.