What Is SNOW

[Kalaiarasan Pus]

I am posting rather a dumb question but why ServiceNow is being called by many as SNOW? How much right or wrong is this? Is it actually a industrial term you use or is it just some people have shortened it ?

[Uncle Rob]

Hear hear.

[bernyalvarado]

Interesting question.

I believe it has to do with the logo and the brand positioning. NOW is positioned as one word and the S is just the first word of the first part of the brand. I was surprised the first time i heard ServiceNow was called SNOW, but i guess this could be a reasonable reason of how people started to call it SNOW.

Thanks,

Berny

[Kalaiarasan Pus]

I am hearing this a lot from past 6 months and may be you are right here I have even seen job postings as SNOW developer...

http://jobsearch.naukri.com/snow-developer-jobs

http://www.indeed.com/q-Snow-Developer-jobs.html

[Uncle Rob]

You'll also notice a concrete correlation between the reputability of the staffing firms looking, and their use of "SNOW" as a substitute name.   I have a mail rule sending all subject lines containing SNOW to trash.

[Kalaiarasan Pus]

I knew you would reply while posting this I have seen your comments on the related discussion on LinkedIn few months back