The Problem
Our understanding of our users is incomplete. Traditional approaches of understanding users often fall short in understanding the diverse needs and behaviors of users.
The Solution
Understand your users as part of an ecosystem. A User Ecosystem is network of interconnected users that considers the diverse relationships and interactions people can have with a product or service. Map your organization's user ecosystem to identify value drivers that elevate the experience of underserved groups within your user ecosystem.
By using this framework, you will be able to better understand who is using your products, ensure that your solutions are working for all of your users, and identify gaps in the solutions you are delivering and opportunities for innovation!
Get Started Today!
Below you can download all of the resources you need to start mapping your user ecosystem today.
