Exploring Personal Lines Servicing

  • Release version: Zurich
  • Updated July 31, 2025
  • 1 minute to read
  • Contributors, processors, and underwriters can use Personal Lines Servicing to create and manage service requests for personal insurance policies.

    Key features

    • Property and casualty insurance personal policy operations
    • Underwriting operations
    • Submit policy service requests using ServiceNow instance or a self-service portal
    • Enhanced, flexible data model to create data structures and workflows that meet your business needs
    • Document management service covering inbound and outbound documents and handling exceptions and approvals
    • Personalized Workspace for different roles

    With this application, manage the initiation, processing, underwriting, acknowledgement, and fulfillment of insurance policy service requests for personal lines products. Collect and validate required documentation, authorize, and finalize the approval process, all from one centralized workflow.

    You can enable it by installing the Personal Lines Servicing (sn_ins_policy_b2c) application from ServiceNow Store.

    Personal Lines Servicing personas

    Personal Lines Servicing is aimed at the following personas:
    Table 1. Personas for Personal Lines Servicing
    Persona Description
    Administrator Insurance policy admin who's responsible for configuring the application.
    Requester

    Customers, customer service representatives, and contributors who submit policy service requests and check the status of cases. Two types of users can submit policy requests:

    • Consumers
    • Customer service representatives in the front office of a financial institution
    Contributor Insurance agents who submit policy service requests.
    Manager Managers can view the dashboard and Process Mining workflows.
    Processors

    Processors in the middle or back office of financial institutions who work with property and casualty insurance. They are responsible for working on policy cases and tasks (such as underwriting tasks and document service tasks) that come into policy services.

    These roles work on policy requests:
    • Insurance policy processors
    • Insurance underwriters