Difference between customer and partner account with a best example

[Susmitha14]

Difference between customer and partner account with a best example

[Hitoshi Ozawa]

Simply said, "customers" are organization who pays you. "Partners" are organization who you works with.

For example, ServiceNow customers are those who paying to use ServiceNow. Partners are those working with ServiceNow often offering additional services to customers.

[Willem]

Customer is the one you sell to.

Partner is the one helping you.

If company A sells something to customer C. C is the Customer of A.

If A needs to provide something that is not their expertise, they might contact another company, company B. A and B are partners.

[Hitoshi Ozawa]

To be exact, your definition of a customer is wrong.

If you look at any dictionary, a customer is a person or business who buys or purchase from you and not a person or business who you sell to.

a person who purchases goods or services from another; buyer; patron.

https://www.dictionary.com/browse/customer

A customer is an individual or business that purchases another company's goods

https://www.investopedia.com/terms/c/customer.asp

Sell implies exchange of money.

give something to someone else in return for money:

https://dictionary.cambridge.org/dictionary/english/sell

While buys also implies exchange of equivalent.

To acquire in exchange for money or its equivalent;

[Hitoshi Ozawa]

A partner can also be a customer. For example, an organization may use ServiceNow internally to manage their IT assets while also developing ServiceNow modules that they sell to other organization.