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What is the 'Meta Description' (meta_description) field used for on a KB article

kc1959
Tera Contributor

Hi,

there is plenty of information around the use of the 'Meta' field on a knowledge article but very little on the 'Meta Description' field - there is no 'hint' text when hovering over the field for example.

I can see that it is automatically populated with the first 100 characters of the article's body text by Business Rules.

Does anyone know the purpose of this field - searching, indexing, SEO etc?

Hope you can help.

1 ACCEPTED SOLUTION

Lucas Vieites
Tera Guru

Hi @kc1959 , you have the description of the functionality here: Generate SEO information for articles using article templates. Basically, it's how ServiceNow has implemented the search engine feature (see: https://moz.com/learn/seo/meta-description). 

You can choose where this field is populated from, and it will be used by search engines (spiders, crawlers, etc.) to show and rank your content in their search results.

Kind regards,
Lucas Vieites
P.S. If my reply helped you, please mark it as helpful or correct so other community members can benefit from this information.

View solution in original post

8 REPLIES 8

Hi there,

yes, this is all meant for external articles, and not for Zing.

I'm glad that my answer helped you.

Kind regards,

Lucas

That's so bizarre. Why wouldn't Service Now they use it for internal KB searching? It was my understanding that the Meta field is going to be used for Virtual Agent, (AI search) but if it's for external , that defeats the purpose?!

 

Can anyone confirm if this is still the case? 

Hi RHolmes, we are talking about two different fields here:

  • Meta Description: from the original question in this thread, which is used as described in the provided documentation link
  • Meta: by default in the KB article form, which is used for internal search, either by Zing, or by AI Search, depending on how you configure it

I hope this clears it up.

Kind regards,
Lucas Vieites
P.S. If my reply helped you, please mark it as helpful or correct so other community members can benefit from this information.

Hi Lucas, 

The confusion came when I misread the conversation between yourself and kc1959. I read it wrong. 🙂 Thank you!  

That helps, I should have reread everything. 😉