NOW Assist and AI Search KPI
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2 hours ago
What KPIs are used to measure Employee Self-service Enhancement when they start using AI Search on ESC Portal and NOW Assist Gen AI Q & A, Action Genius Result feature?
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an hour ago
Hi, I hope can help: following a list of metrics, grouped by argument that you can use:
1. Deflection & Resolution Metrics
Case/Ticket Deflection Rate
- Definition: Percentage of inquiries resolved through self-service without creating a case
- Formula: (Self-service resolutions / Total inquiries) × 100
- Target: 30-50% increase after AI implementation
- Measurement:
- Track searches that didn't result in case creation
- Monitor "Did this answer your question?" responses
- Track virtual agent completions vs. case creations
First Contact Resolution (FCR) Rate
- Definition: Percentage of issues resolved on first interaction
- Formula: (Issues resolved on first contact / Total interactions) × 100
- Target: 60-80%
- How AI helps: Gen AI Q&A provides accurate answers immediately
Self-Service Resolution Rate
- Definition: Percentage of cases resolved without agent intervention
- Measurement: Track cases closed via portal vs. agent-handled
- Target: 40-60% of total cases
2. Search & Discovery Metrics
Search Success Rate
- Definition: Percentage of searches that result in a helpful answer
- Formula: (Successful searches / Total searches) × 100
- Measurement:
- Click-through rate on search results
- Time spent on result pages
- Positive feedback on results
- Target: 70-85% success rate
AI Search Accuracy
- Definition: Relevance of AI-generated responses
- Measurement:
- User thumbs up/down on AI answers
- Follow-up searches (indicates initial failure)
- Abandon rate after seeing results
- Target: 80%+ positive feedback
Zero-Result Search Rate
- Definition: Percentage of searches returning no results
- Formula: (Searches with no results / Total searches) × 100
- Target: <5% (should decrease significantly with AI)
- Baseline vs. AI: Compare traditional search vs. AI search
Action Genius Click-Through Rate
- Definition: How often users click on suggested actions
- Formula: (Actions clicked / Actions shown) × 100
- Target: 40-60%
3. User Engagement Metrics
Portal Adoption Rate
- Definition: Percentage of employees using ESC portal
- Formula: (Active portal users / Total employees) × 100
- Target: 70-90% adoption
- Track: Monthly active users (MAU)
Average Time on Portal
- Definition: Average session duration
- Measurement: Time from login to logout
- Expected change: May decrease (faster answers) or increase (more engagement)
Repeat Usage Rate
- Definition: Users returning to self-service
- Formula: (Returning users / Total users) × 100
- Target: 60%+ return rate
Feature Utilization Rate
- AI Search usage: % of employees using AI search vs. traditional search
- Gen AI Q&A usage: Number of AI-generated answers requested
- Action Genius usage: Number of suggested actions taken
- Target: 50%+ adoption of AI features within 6 months
4. Efficiency & Speed Metrics
Average Time to Resolution (Self-Service)
- Definition: Time from search to resolution
- Measurement: Time stamp analysis
- Target: 50-70% reduction with AI
- Baseline: 10-15 minutes → Target: 3-5 minutes
Time to First Answer
- Definition: How quickly AI provides a response
- Target: <5 seconds for Gen AI Q&A
- Measurement: System response time logs
Mean Time Between Requests (MTBR)
- Definition: Time between employee requests
- Expected change: Should increase (fewer repeat questions)
- Indicates: Better first-time resolution
Search Refinement Rate
- Definition: Number of follow-up searches needed
- Formula: (Refined searches / Initial searches) × 100
- Target: <20% (indicates first search was successful)
5. Cost & Productivity Metrics
Cost Per Ticket (Self-Service vs. Agent)
- Self-service cost: $1-3 per resolution
- Agent-handled cost: $15-30 per resolution
- ROI calculation: Savings from deflection × deflection rate
Agent Productivity
- Average Handle Time (AHT): Should decrease as simple queries are deflected
- Cases per Agent: May increase as agents handle complex issues only
- Agent Utilization Rate: More time on value-added work
HR/IT Support Cost Savings
- Formula: (Deflected tickets × Cost per agent ticket) - AI implementation cost
- Target: 20-40% cost reduction
- Example: 1,000 deflected tickets/month × $20 = $20,000 monthly savings
6. User Satisfaction Metrics
Customer Satisfaction Score (CSAT)
- Definition: User satisfaction with self-service experience
- Measurement: Post-interaction survey (1-5 scale)
- Question: "How satisfied were you with the self-service experience?"
- Target: 4.0+ / 5.0
Net Promoter Score (NPS)
- Question: "How likely are you to recommend the ESC portal to colleagues?"
- Scale: 0-10
- Target: 50+ NPS
Effort Score (CES)
- Question: "How easy was it to find what you needed?"
- Scale: 1-7 (1 = Very Difficult, 7 = Very Easy)
- Target: 6+ / 7
AI Answer Quality Rating
- Thumbs up/down on AI responses
- Formula: (Thumbs up / Total ratings) × 100
- Target: 80%+ positive ratings
Feedback Sentiment Analysis
- Analyze: Text feedback on AI answers
- Tool: Sentiment scoring (Positive/Neutral/Negative)
- Target: 70%+ positive sentiment
