Know your Data. Protects what Matters.

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Every day, enterprises handle enormous volumes of sensitive data — personally identifiable information (PII), protected health information (PHI), financial records, and more. The risks are real: data can be leaked by malicious actors, accidentally exposed through misconfigured access controls, or even ingested and memorized by generative AI models during training. ServiceNow Data Privacy gives organizations the tools to discover, classify, and protect that data — in real-time or through scheduled jobs. 

What is ServiceNow Data Privacy? 

This premium security product is built on three core pillars - Data Classification, Data Discovery, and Data Anonymization. 

- Data Classification: Classify table and column data based on sensitivity and risk — identify where PII, PHI, and financial and other sensitive data resides across your instance.

- Data Discovery: Detect sensitive data such as PII/PHI within a ServiceNow instance. 

- Data Anonymization: Permanently mask sensitive data within databases, ensuring compliance with data privacy regulations. 

Why it Matters

Data Privacy is used in both production and sub-production environments to tackle some of the most common and costly data security challenges: 

- Cross-org collaboration: Protect patient or customer data shared between organizations during collaboration anonymize identifying fields while retaining the analytical value. 

- Safe dev/test environments: When cloning production data for development or testing, strip PII automatically so developers and contractors never work with sensitive data. 

- Audit readiness: Demonstrate to auditors that sensitive data is correctly identified, protected, or anonymized, supporting GDPR, HIPAA, and CCPA compliance. 

- GenAI model protection: Prevent PII and other sensitive data from being submitted to or memorized by AI models like Now Assist's LLMs. 

Try it Now 

Data Discovery is available to available to download and use for 30 days as a free trial in sub-production instances.  

Learn more: here. 

Data Privacy is available to download and use for 30 days as a free trial in sub-production instances.  

Learn more: here. 

Information and Resources

- ServiceNow Data Privacy Data Sheet 

- Platform Privacy ServiceNow Documentation 

- Best Practices and Data Privacy - Process Guide 

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