Many people working on different verticals see ServiceNow as a platform of all platforms.
A technology that cut accross mutiple business units. They can be starting from an ITSM perpspective but then again once they purchase the module, they also get the capability of the platform.
ServiceNow comes out cheap and highly lucrative since they can build different services by just purchasing one module. On top of it, it gives a structure, model and template that users (citizen developers, technical or non-technical) can leverage its strengths.
A good example is a catalog item. Catalog Items offers the ability to build products and services. And with the capability of the catalog builder, it gives a wizard like experience that allows end users and implementors to create forms, attached workflows, categorize and tag as a searchable service.
In summary, you can create catalog items and the most easiest way possible.
Let’s dive in, here is how: How to Create a Catalog Item with Catalog Builder
