CMA vs. CTA – They are the same, right?
Let’s face it, folks. In the ServiceNow world, “Architect” gets thrown around like swag at the Knowledge conference. However, a significant difference exists between a Certified Technical Architect (CTA) and a Certified Master Architect (CMA). I can attest to the stark differences between these two prestigious credentials; I have earned both.
Let’s dive straight into the blunt truth: they are not the same, not even close.
Sure, the CMA is the holy grail that makes recruiters drool and is often held in high regard. But here’s the field-tested truth: both certifications hold value and play integral roles in the ServiceNow ecosystem. However, THEY ARE NOT EQUAL. The key lies in understanding what separates them and how they prepare you for different challenges.
Let’s look at the training:
Both the CTA and CMA courses expect students to come with prior knowledge, although there may be some gaps in understanding. It’s important to note that neither course is designed to teach foundational concepts or address beginner-level topics.
The CTA certification represents a focused, three-month sprint emphasizing technical fundamentals through on-demand learning. The online training material allows students to progress at their own pace. However, the cohort meets once a week to present their homework assignments. While this structure provides an opportunity to showcase knowledge, there isn’t much time for in-depth discussion or clarification.
The training typically includes comprehensive modules covering ServiceNow architecture, design best practices, platform integration, security options, and governance framework. The emphasis is on honing existing skills, refining technical expertise, and preparing students for advanced ServiceNow architecture and implementation challenges.
In contrast, the CMA certification spans a rigorous six-month journey with smaller, more intimate cohorts typically ranging from 20 to 25 participants. This smaller cohort size allows for more personalized interactions, in-depth discussions, and meaningful relationship-building opportunities among participants, with live classes taught by ServiceNow Product Manager and Subject Matters Experts across the ecosystem—some well-known individuals in the ServiceNow communities.
The CMA training goes beyond technical proficiency and delves into strategic planning, executive communication, stakeholder management, value proposition development, ROI analysis, risk assessment, and strategic planning.
The program incorporates case studies, real-world scenarios, and collaborative projects to simulate executive-level decision-making and problem-solving. Participants engage in role-playing exercises, mock presentations, and peer reviews to refine their communication and presentation skills. Guest lectures from industry experts and executive mentors provide insights into real-world challenges and best practices in driving digital transformations.
It’s crucial to note that the CTA does not directly translate to an advantage in pursuing the CMA certification. In fact, relying solely on CTA learning and material may pose challenges and hinder CMA course success. The CMA course is not a continuation or upgrade of the CTA path; it represents a distinct level of expertise and responsibility in ServiceNow architecture. The most common feedback that CMA candidates who are CTAs get is that they are too technical in their presentation.
My advice on transitioning between classes:
From my experience and advice, it’s essential to approach the CMA certification with a clean slate. While the technical knowledge gained from the CTA may be helpful, it’s not a prerequisite or a guarantee of success in the CMA. Attempting to use CTA presentation styles or strategies in the CMA may not yield the desired results, as the CMA requires a different skill set and mindset.
Capstone and Final Review Board:
It is no secret that Presentation skills are at the course’s heart and focus. Both certifications culminate in a critical assessment: presenting a real-world ServiceNow solution. This capstone demonstrates a candidate’s ability to translate theoretical knowledge into practical, business-driven platform applications.
This is the most significant difference between the courses because the CTA's Capstone presentations target technical audiences, showcasing deep technical understanding and solution design. It is structured to communicate complex technical concepts effectively within a technical context. Presenters are evaluated on their ability to demonstrate expertise in ServiceNow architecture, implementation strategies, CMDB best practices, and technical governance strategy.
CMA's Final Review Board presentations are tailored for executive-level engagement, requiring the articulation of complex technical solutions that align with business objectives and resonate with non-technical stakeholders. Presenters must demonstrate a deep understanding of business processes, value proposition development, Now Value alignment, risk assessment, and strategic planning. The focus is on delivering compelling narratives that illustrate the impact of technology solutions on organizational success.
Different skillsets:
Moving from a Certified Technical Architect to a Certified Master Architect isn’t just about technical proficiency—it’s about mastering soft skills essential for executive-level communication and strategic thinking.
While both certifications aim to refine communication and business acumen, the CMA program intensifies the focus on crafting compelling arguments, fostering consensus, navigating complex organizational dynamics, and spearheading transformative change initiatives.
One of this transition’s most significant challenges is shifting from technical discussions to value-driven dialogues that resonate with non-technical stakeholders.
This requires concisely articulating complex concepts, highlighting the business impact, and aligning technology solutions with organizational objectives. These soft skills, including effective presentation techniques and meaningful conversation around value, are typically developed over years of practical experience rather than classroom instruction. They are often the critical differentiators that set apart successful CMA candidates who can effectively bridge the gap between technical expertise and executive decision-making.
Some Considerations:
The CTA certification provides a strong technical foundation, ideal for those looking to deepen their technical expertise. On the other hand, the CMA certification represents a strategic milestone for those aspiring to lead transformative initiatives, communicate effectively with executives, and drive business impact through innovative technology solutions. This certification requires a broad understanding of business operations, industry trends, regulatory compliance, and emerging technologies.
It’s important to note that success in the ServiceNow ecosystem doesn’t necessarily require holding both certifications. I’ve met individuals who excel without any ServiceNow certifications and others with CMA or CTA certifications whose skills may not match their titles. Pursuing certifications should be about genuine learning and skill-sharing rather than chasing titles. Also, having a CTA certification doesn’t automatically qualify you for the CMA program or guarantee success in obtaining the CMA certification.
Conclusion: Choosing the Right Path
Both CTA and CMA certifications are valuable in the ServiceNow ecosystem. The CTA certification provides a solid technical foundation, while the CMA elevates you to a strategic advisor role. The ideal choice hinges on your career goals and current experience level.
The CTA is a significant first step if you’re a technical Jedi seeking to strengthen your ServiceNow expertise.
The CMA certification, however, is the pinnacle achievement, transforming you into a trusted architect who can design solutions and effectively communicate their value to leadership. Think of a Jedi Master who sits on the Jedi council.
Ultimately, the decision is yours. Carefully consider your aspirations and leverage this knowledge to architect a successful journey within the ServiceNow landscape. I want to leave you with this quote from Yoda -
“Once you start down the CMA path, forever will it dominate your destiny. Consume you, it will.”
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