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Thank you for participating in our Experience Mapping for Non-UXers session.
Session abstract: Interested in understanding and improving the experience for end users but don't have the resources to conduct a formal journey mapping research project? Learn how to leverage existing knowledge about end users to surface insights into user journeys, pain points, and opportunities for improvement. Gain practical skills to help craft exceptional user experiences and provide measurable business value.
The PDF of the presentation is attached to this post. We hope you now have the tools to visualize a customer experience, build alignment, and envision a better future. 🚀
Here are a few additional resources to help you continue your "journey" on this topic.
- UX Mapping Cheat Sheet (Nielsen Norman Group)
- Build Your Creative Confidence: Customer Journey Map (IDEO)
- MRI Case Study: The Journey From Design Thinking to Creative Confidence (IDEO)
- US Federal Executive Order on Transforming Federal Customer Experience and Service Delivery to Rebuild Trust in Government (Whitehouse.gov)
- What Is Design Thinking & Why Is It Important? (Harvard Business School)
- Mapping Experiences: From Insight to Action (Jim Kalbach)
- Journey Mapping Toolkit (ServiceNow)
- 278 Views
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