Optimizing Incident Workflow Automation for Content Management Tasks
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3 weeks ago
I’m managing IT-related workflows for content operations, including handling submissions and updates for Modern Food Catering, and I’m exploring how to automate routine incident and task management in ServiceNow. Currently, content requests and issue tickets are created manually, which leads to delays during peak activity periods.
I’m looking for guidance on best practices for automating ticket assignment, approvals, and notifications specifically for non-technical tasks, such as content updates or website workflow issues. Are there recommended workflow templates, scripts, or tools in ServiceNow that help streamline these types of operations without overcomplicating the process?
Any examples, tips, or case studies from the community would be greatly appreciated.
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3 weeks ago
You’re on the right track looking to automate this in ServiceNow it’s actually very well suited for non-technical workflows like content updates and website requests.
Start with Flow Designer. It’s low-code, easy to maintain, and perfect for automating things like:
Auto-assigning tickets based on category content update website issue
Triggering simple or conditional approvals only when needed
Sending notifications when tickets are created, approved, or stuck
For most content operations, you can avoid scripting entirely by using:
Flow Designer actions Create Task Ask for Approval Update Record
Flow Templates or Subflows to reuse common patterns
Decision tables for routing logic instead of hard-coding rules
Best practices that work well in content teams:
Keep flows simple and category-based
Automate only the repetitive parts assignment, approvals, reminders
Use notifications sparingly so people don’t tune them out
Build and test in a sandbox first
A common setup I’ve seen work well:
Content request is submitted
Flow auto-assigns it to the right group
Approval is triggered only if required
Status updates and notifications happen automatically
This usually removes most manual handling and speeds things up during peak periods without overengineering the process.
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