Configure portal branding

  • Release version: Yokohama
  • Updated January 30, 2025
  • 2 minutes to read
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    Summary of Configure portal branding

    ServiceNow’s Branding Editor enables you to customize the look and feel of your service portal, allowing you to tailor the portal’s appearance to match your brand identity. You access the Branding Editor throughService Portal > Service Portal Configurationand select the portal you wish to modify. The editor provides options to adjust both quick setup elements and detailed theme colors, with real-time previews of your changes.

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    Quick Setup

    The Quick Setup tab focuses on high-level portal branding elements:

    • Portal Title: Changes the portal name and updates the platform UI accordingly.
    • Logo: Upload a logo image that appears in the portal header, scaled to a max height of 46px and width of 200px.
    • Logo Padding: Adjusts the spacing of the logo relative to the header edges; this is stored as CSS variables.
    • Tag Line & Background: Allows you to define a tag line text and background image for the homepage, stored via JSON schema linked to specific portal records.
    • Tag Line Color, Homepage Background Color, Background Image: Customize colors using standard names, hex codes, RGB, or the color palette; background images can also be uploaded for the homepage.

    Theme Colors

    The Theme Colors tab lets you fine-tune specific color properties across the portal:

    • Navbar: Customize header menu colors.
    • Brand: Adjust page-level colors such as page background and widget backgrounds.
    • Text: Set colors for page text for readability and brand consistency.

    All color adjustments are saved as CSS variables within the portal form and reflected immediately in the theme preview.

    Practical Benefits for ServiceNow Customers

    • Quickly establish a consistent and branded portal experience aligned with your organization's identity.
    • Use intuitive controls to manage logos, colors, tag lines, and background images without needing deep technical knowledge.
    • Leverage real-time previews to iterate branding changes efficiently, reducing deployment time.
    • Maintain branding configurations within the platform UI, ensuring easy updates and management over time.

    Use Branding Editor to give your portal its own look and feel.

    To access the Branding Editor, navigate to Service Portal > Service Portal Configuration, then click Branding Editor.

    Select the portal you want to customize the theme for from the portal list. Then use the options on the Quick Setup and Theme Colors tabs to customize your portal.

    Figure 1. Branding Editor
    Branding Editor
    Table 1. Quick Setup tab options
    Field Description
    Portal Title

    The name of your portal. Changing the name of the portal in the Branding Editor also changes the title on the portal form field in the platform UI.
    Logo The logo that appears in the header for your portal. This image is scaled to a maximum height of 46 px and a maximum width of 200 px.
    Logo padding Where you want the logo to sit in location to the edge of the header. This information is stored in the CSS variables section on the portal form.
    Tag line & background

    Fields defined by the JSON schema in the Quick start config field on the portal record in the platform UI. The sample Service Portal adds Tag Line and Background to the Branding Editor using the following schema:

    [{
	"tagline": {
		"table" : "sp_instance",
		"sys_id" : "34fe3d96cb20020000f8d856634c9cf4",
		"field" : "title"
	},
	"hero_background": {
		"table" : "sp_container",
		"sys_id" : "be98a8d2cb20020000f8d856634c9c63",
		"field" : "background_image"
	}
}]
    Tag line Introduce your users to a portal page with a tag line. This text is stored in an instance of the homepage search widget.
    Tag line color Select a color for the tag line.
    Homepage background color Add a color for your background. You can type in a color name, hex color, decimal (RGB), or select from the color palate.
    Background image Upload an image to appear in the background of your homepage. This image is stored in the container for the widget on your homepage.
    For any colors on the theme tab, you can use the standard color name, hex code, decimal (RGB) code, or select the color from the color palate. All the color definitions are stored in the CSS variables field of the portal form. The theme preview updates in real time as you make changes.
    Table 2. Theme colors tab
    Field Description
    Navbar Use the fields in this section to customize the colors for the header menu.
    Brand Use the fields in this section to customize the page colors. For example, the page background or the widget background.
    Text Use the fields in this section to customize the color of the text on a page.

    Changes made to the theme colors in the Branding Editor appear in the CSS variables field of the portal form in the platform UI.