Google Analytics Integration

[wohamid]

I was hoping someone could walk me through a step by step process as far as integrating ServiceNow with GA. I have seen the post on this forum already and it was not clear to me what exactly was required. I do not have much programming experience, so I was hoping you could break it down in simple terms.

Thanks,
O

[hemantanshu]

Hi Omar,

There are multiple aspects of integrating GA in SNOW.

The easiest of them is to embed the tracking code (on UI Script) which GA folks share with us when you create an account.

When you do that it shares all basic public info about the user and the page they are visiting

• The demographic details of the user (IP, location)
• Browser details (OS, Browser Engine, Software versions used in browser)
• URL Details.. (page, timings) etc..

But if you want to send over some custom events to the GA for tracking purpose, then you need to use their API. Scenario could be you want to track the incident creation behavior of the user as in from which place they do it, which IP etc.

This can be achieved using their _gaq client scoped variable which would be available across if you embed GA code as UI Script.

On the same lines if you want to build out a report based on the data which we send across to google analytics, you can use their Reporting API to pull down the data. This can be achieved using a mix of using Script Include and the authentication token.

I had all these aspects implemented in large and can pin point on the solution you are looking for..

Thanks