ESG renamed to Operational Sustainability Mgmnt (OSM?) in Zurich and market share / TAM question

[Nil C]

Dear Fellows,

I am trying to understand the reasoning behind the recent change in ESG to OSM? (Operational Sustainability Mgmnt) and the current market share /Total addressable market (TAM) on this space in ServiceNow. we have potential customers and trying to create  business case to expand platform usage, which means expanding their SPM, IRM and possible GRC specific usage towards ESG/OSM and how to pitch it properly to move past any reasonable questions/hindrances and show the real value of the platform exapnsion.

1) like APM to EA (Enterprise Architecture), this change is a strategical change to ServiceNow's approach to built on the recognition that digital transformation and sustainability go hand in hand and that sustainability-related data, metrics, and reporting requirements. All existing functionality, features, and user roles remain unchanged.

2) Has there been any other reasoning behind the change and how to position it better against usual competitors in the market? Have gone thru Partner Portal and have not come across anything significantly new in this topic, hence the ask.

3) Do we have any materials related to the current TAM/total addressable market and other research on ESG/OSM or is it not to be separated with GRC/IRM products?

thanks in advance.

Nil

Germany