Hi,
I'm on Zurich and wondering if there's any info on how the Meta Description field should be populated in SNOW Knowledge Articles; from digging around some posts that are several years old I've found that generally it seems to be used for SEO for externally visible knowledge articles, but I'm curious as to how it's populated
Google speaking of Meta Descriptions generally cites they should be written as sentences that roughly explain what the article is about and that it's more so like "flavor text" describing it (Source:
https://developers.google.com/search/docs/appearance/snippet)
If this is the case- does the text contained within the Meta Description field impact the findability of it in Google, or just the click-through rate (incentivizing people to click on it) or is the findability regulated by keywords? What about in Agent Assist- does the text contained in the Meta Description help with Search if those terms were used? Or is the search/findability of articles regulated exclusively by Keywords, and the Meta Description is just essentially a flavor text description of the article that helps users recognize that it is for them?
If a Meta Description were to be populated with a bunch of keywords separated by commas, does that impact the search and if so where (Google, Internal SNOW...?)
Just curious how the field works exactly-- all answers seem to just vaguely cite SEO / point to old documentation (which is several releases older/uses the term "Meta" that I'm not sure it's keywords, or meta descriptions, or something else entirely)
Any info appreciated
