Why are users still opening tickets instead of using Knowledge or AI Search?

Matthew_13
Tera Guru

Hi Community,

We’ve invested time in cleaning up Knowledge articles and enabled AI Search / Genius Results, but users still prefer opening tickets instead of self-service. Even when answers exist, adoption remains low.

It feels like the issue isn’t the content t’s how and when users encounter it.

I’m curious:

  • What actually drove self-service adoption in your org?

  • Did AI Search improve deflection, or just change how users searched?

  • How do you measure “knowledge success” beyond article views?

Would love to hear what finally moved the needle for others.

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