Direct SaaS integration for Techsmith (i.e. Snagit and Camtasia)

[Michael Walsh]

Has anyone created a Direct SaaS integration for Techsmith (i.e. Snagit and Camtasia)?  Is there a REST API available to allow for this?

[Tanushree Maiti]

Hi @Michael Walsh 

There is no out-of-the-box direct SaaS integration profile for TechSmith products like Snagit and Camtasia in ServiceNow.  //Refer: Integrate with SaaS applications 

To manage these applications, organizations must create a custom integration using ServiceNow Software Asset Management (SAM) Pro to import necessary data.

//Refer: https://www.servicenow.com/community/sam-forum/custom-integration-with-servicenow-software-asset-man...

[SAMfluencer · Accepted solution]

Hi @Michael Walsh ,

No OOB direct integration exists today, and there's currently no public REST API from TechSmith to build one.

ServiceNow OOB Direct Integrations ServiceNow's SaaS License Management module ships with a solid and growing list of https://www.servicenow.com/community/sam-blog/saas-license-management-direct-integrations-overview/b... but TechSmith is not currently on that list. I also couldn't find any community-built custom connector for TechSmith either.

TechSmith API Situation This is the real blocker. TechSmith's subscription management portal handles seats, keys, and renewals, but there is no publicly documented REST API for programmatic access. Worth noting directly from Deploying TechSmith Products https://support.techsmith.com/hc/en-us/articles/43771074923021-Deploying-TechSmith-Products . SSO/SCIM is on their roadmap and they are welcoming pilot partners, but it has not been released yet.

What You Can Do Today Since Snagit and Camtasia are desktop-installed applications, the most practical approach right now is to treat them as a Hybrid SAM publisher:

1. Use Discovery / SCCM (SGC) to pull installed-base data into SAM Pro for install counts and entitlement reconciliation.
2. Use Financial Data Import to track spend visibility.
3. Once TechSmith releases a management API or SCIM support, the SaaS License Connection low-code framework https://www.servicenow.com/docs/r/zurich/it-asset-management/saas-license-management/sam-subscriptio...  via Integration Hub would be the right vehicle to build a custom direct integration.

Hope that helps, If anyone has managed to pull TechSmith subscription data via an alternative method, would love to hear about it in the thread.

If this helped - amazing, you're welcome, go click Helpful and Accept as Solution. If it didn't - well, at least you learned what not to do. Either way, we grow. 

Cheers, Abby

ITAM Principal Solution Architect

[Michael Walsh]

Thank you for the detailed answer.  I was more or less thinking that to be the case as I'd been unable to locate any info on a REST API but it's good to have confirmation.  If i'm reading right, you're saying that we may at least be able to create subscriptions/usages for them via the SSO integration to Entra or Octa in the near future and I should keep an eye out for when/if they release that in addition to watching for them to release a REST API, is that accurate?  

[SAMfluencer]

Hi @Michael Walsh ,

Funny you mention it, I'm actually in the middle of a project right now where we were testing exactly this use case around potential savings identification for TechSmith.

In the current environment, Snagit/Camtasia installations are being discovered through SCCM, and usage data is also flowing through. From there we created the entitlements aligned to the contract, and compliance is reflecting correctly in SAM Pro,  so the reconciliation piece works just fine through this route.

So until TechSmith releases a REST API or SSO/SCIM support, this is your practical workaround:

1. Rely on SCCM Discovery for installation records
2. Pull usage data through your existing SCCM/SGC pipeline
3. Create entitlements manually aligned to your TechSmith contract
4. Compliance and reconciliation will reflect correctly in SAM Pro

Not as elegant as a direct SaaS integration with automated reclamation workflows, but it gets the job done for compliance visibility and savings identification in the meantime.

Hope that helps as a stopgap  🙂

Regards,

Abhishek