Did you know ServiceNow uses the Now Platform in its marketing operations, specifically within its account based marketing (ABM) function?
In a new blog, ServiceNow's ABM expert shares how her team uses the Now Platform to scale ABM operations, improve ROI, enhance sales and marketing enablement, all in the pursuit of delivering a world-class customer experience.
The ABM technology strategy relies on Now Platform workflows to scale. In one example, a Global ABM Center of Excellence self-service portal offers a fully searchable resource and central hub for all sales and marketing professionals to access ABM-related content and customize it as needed.
To find out more, read the new #NowOnNow blog. If you would like to talk to a Now on Now practitioner like Gemma about the Now Platform & Marketing or another topic, please reach out to your account team and request a Now on Now briefing.
